Category: IPM
IPL Community & The Power of Purpose
As I type, the Incentive Prize and Loyalty Community are formulating a plan to curate a White Paper around the ‘Rules That COVID Broke’. This initiative will address...
Amstel celebrates 150-year anniversary with expansion to China
Amstel marks 150 years of beer and friendship, launching in the world’s biggest beer market Amsterdam, 2 December 2020 – This year, HEINEKEN celebrates the...
When Is Sales Promotion Not Sales Promotion?
As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...
BRAND CULTURE POWER UP ENERGIZER’S CHRISTMAS CAMPAIGN
Brand Culture, specialists in entertainment and lifestyle partnerships and promotions, have powered up their client Energizer’s 2020 Christmas promotional campaign. ...
Weetabix On The Go launches sportswear using 100% recycled bottles
Tuesday 17th November: Weetabix On The Go, the UK’s No. 1 breakfast drink, has created a limited edition range of sportswear using 100 per cent recycled bottles. The...
A View From…IPL Community – The Rules that COVID broke
(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...
Together We Are Stronger
Cooperation and unity could not be more topical than right now, as we wait to hear the outcome of the US presidential election. As we see a nation divided, seemingly to...
Coca Cola Zero sugar brings back festive favourite, limited-edition Cinnamon Flavour
3 November 2020, London: With the start of the festive season just around the corner, Coca-Cola has announced the return of favourite limited-edition flavour, Coca-Cola...
If you want to stop smoking, try carrots instead
For a long while the debate has raged: “is it more effective to incentivise or to punish?” I fondly remember Rory Sutherland’s TED talk arguing the effectiveness...
Natures Menu’s Poo Bag Challenge goes online with latest social spots
21st September 2020: Premium pet food brand Natures Menu has released an upbeat, informative series of online videos to promote its popular Poo Bag Challenge. Created by...
