Category: industry
Omnicom names new senior leadership for Proximity Worldwide
The newly created Omnicom Precision Marketing Group has announced two management appointments at digital, direct and CRM network Proximity Worldwide. Doug Worple,...
Inflexion Enterprise Fund completes buyout of Virgin Experience Days
Inflexion Private Equity has announced that funds managed by Inflexion have completed the buyout of Virgin Experience Days, the UK’s leading experiences business....
Brass develops insight offering with new hire
Brass, the Leeds-based integrated marketing agency, has expanded its insight offering with the appointment of Sam Bannister to the newly created role of Head of Insight....
Getting the most from your incentive program
How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards. Employee incentives are a great way to drive the performance...
Hyperion Adjusters sells majority stake, unveils new website
Hyperion Adjusters, which provides specialist promotional marketing insurance and risk management products for brands and agencies, has sold a majority interest in its...
BD Network appoints Anna Stennett as Business Director
Brand experience specialist BD Network has appointed Anna Stennett as Business Director to support its continued growth. Stennett’s career spans roles at brand...
Ignis recruits Business Development Director
Brand experience agency ignis has appointed Ursula Benson as the agency’s Business Development Director. Benson has had senior positions at a range of major agencies....
Big Group acquires Frontline Display International
London-based integrated marketing communications agency Big Group has acquired Bath-based Frontline Display International, expanding its footprint beyond the Thames...
Do Promotional Marketers need to be worrying about Gender Stereotypes?
The ASA has committed itself to being tougher on negative gender stereotyping in all marketing communications. Laura Kelly of the IPM’s Legal Advisory Service explores...
How to find the right promotional mechanic for your campaign
Sep 05, 2017
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...