London-based integrated marketing communications agency Big Group has acquired Bath-based Frontline Display International, expanding its footprint beyond the Thames Valley to Southwest England. Terms were not disclosed.
Frontline Display provides retail design and experiential marketing support globally for blue chip internationals, and the deal strengthens Big Group’s existing services in retail design solutions and experiential environments, as well as reinforcing its representation in the Southwest. The acquisition follows the move in April this year of Big Group’s existing Thames Valley businesses to a new combined HQ in Newbury, which houses 35 staff working across retail design and digital marketing.
Big Group CEO Nick Scott (right of picture) says: “Being able to engage at a strategic level with our clients remains a priority for Big Group. The retail and experiential environments are key to this. We wanted to build on the acquisition of retail design agency m4 in Newbury. We believe the Southwest suits our growth aspirations both in terms of clients and attracting and retaining talent across the Group”.
Phil Griffiths, Founder of Frontline (left of picture), comments: “We were looking to align ourselves with a partner who could complement our results led offering. It was clear to us that Big Group have all the requisite talent to assist in our continued growth, as we endeavour to integrate digital technology with the physical world of retail. But most importantly we have a shared ethos and dedication to service excellence that benefits everyone – it really is a perfect match”
Frontline clients include Cleveland Golf, CAT, Lovehoney, Derwent and Heineken while Big Group clients include BT, Hyundai, Mastercard, Samsung, TATA and Universal Music.
Big Group is a member of UK promotional marketing industry trade body, the IPM.