Category: industry
Do Promotional Marketers need to be worrying about Gender Stereotypes?
The ASA has committed itself to being tougher on negative gender stereotyping in all marketing communications. Laura Kelly of the IPM’s Legal Advisory Service explores...
Strategies to cope with shoppers tightening their belts
Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric 2017 is certainly proving to be a roller...
‘Money Can Buy’ charity auction to raise money for Grenfell Tower
To raise money for the Kensington And Chelsea Foundation charity and directly help families unhoused and dispossessed by the Grenfell Tower fire, IPM member BD Network...
MRM launches new brand identity
Award-winning marketing services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following the company’s management buy-back from French...
Coupons and vouchers saved UK consumers £3.4 Billion in 2016
Even though the volume of money-off coupons and vouchers in circulation appears to have fallen, UK consumers still saved £3.4 billion in the 12 months to April 2017, a...
UK self-regulatory system tightens rules on HFSS ads and promotions to kids
Tough new rules banning ads and promotions for food and drinks high in fat, salt or sugar (HFSS) from appearing in children’s non-broadcast media come into effect on...
Only three weeks to COGS Awards 2017 entry deadline
All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the...
IPM Awards winners told: “Now let’s show Europe what great promotions look like”
Agencies and brands which won trophies at last week’s IPM Awards 2017 now have the chance to achieve international acclaim by entering EACA’s Integrated Marketing...
Cloud Nine Incentives expands prize and incentive team
Award-winning travel incentive and prize fulfilment agency Cloud Nine Incentives has expanded its team with the appointment of Dawn Dean as Senior Account Manager. Dean...
The Four Rs: measuring the effectiveness of online marketing from screen to store
Jun 21, 2017
David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...