Category: industry
IMA Europe names Ovation Incentives CEO new President
Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive...
IPA Bellwether: marketers up budgets in 2017
UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories,...
Black Tomato adds Business Development Manager
Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager. Riding high after...
Zeal Creative wins IPM Manchester Bowling
Teams from the promotional marketing industry competed in the IPM Bowling Tournament in Manchester at the end of March 2017, with Zeal Creative taking away the King Pin...
What If London joins IPM
The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...
Improving the effectiveness of channel incentives
For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...
Mobile App usage declines
While smartphone traffic in Europe has more than doubled between 2014 and 2016, new and repeat use of mobile apps is starting to plateau in France, Germany and the UK,...
Top tips for IPM Awards entries
With only seven days to go before the deadline for the IPM Awards 2017, Richard Pink provides some advice for people putting the final touches to their entries As Head...
Above+Beyond New Year new talent hires
Cross-platform creative marketing and content agency Above+Beyond has made three new hires in its Strategy and Design teams, to work across the agency’s client base...
‘Content is King’ – or is it?
Apr 18, 2017
Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...