industry

Andy Agar (l) and Maria Sze of whynot! thinkpeople

whynot! thinkpeople names Maria Sze MD

whynot! thinkpeople, part of The thinkpeople family, has appointed Maria Sze as its Managing Director. Sze joins from Haygarth where she was Head of Shopper and New...

Pitching secrets: found in a bowl of chilli

Pitching is like a bowl of Chilli

Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...

Creative agency whynot! thinkpeople has announced a key partnership with Stirling University’s Management School.

whynot! links with Stirling Uni management school

Creative agency whynot! thinkpeople has announced a key partnership with Stirling University’s Management School. The partnership will allow the agency to work with...

The IPM has launched The COGS Awards 2016, the service partner recognition programme. The entry deadline is 12.00 midday on Monday July 11th 2016.

The IPM COGS Awards 2016 opens!

The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as...

Brexit: questions?

Brexit: What marketers need to know now

As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and regulations. As the...

Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry

Next Generation Loyalty

Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry Most loyalty programs were conceived decades ago and...

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and marketing of High Fat Salt Sugar (HFSS) foods, particularly to children.

CAP Code launches consultation

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and...

Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer charities.

Event Industry charity ‘Netwalk’

Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer...

David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns

Online marketing’s missing link

David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns Like those wearing sandwich boards...

Dreamland Margate, the UK's oldest amusement park, has appointed Brand & Deliver to run seasonal sponsorship and awareness-driving brand partnerships.

Dreamland appoints Brand & Deliver

Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate, the UK’s oldest amusement park, to devise and manage a...