industry

Brexit result in

Brexit: View from the IPM

As we all let the views and opinions on the EU Referendum decision sink in, we have spoken to the IPM for their comments. As a key part of the self-regulatory process,...

M&S launched its ‘Sparks’ loyalty and store card in 2016, supported by extensive direct mail activity created and managed by The Lettershop Group (TLG).

Case Study: Sparks hits the mark for M&S

Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...

Full service creative agency Doner London has announced a number of new hires following the success of its global campaign for Italian footwear brand Geox.

Doner London adds to team

Full service creative agency Doner London has announced a number of new hires following the recent success of its multi-million euro global campaign for Italian footwear...

Andrew Dimitriou, President of Y&R Europe

Y&R adds to Labstore shopper leadership

Y&R has appointed a new leadership team to drive network integration and accelerate growth within its Labstore Europe shopper marketing business, following rapid...

IPM Awards 2016: Telefónica, Leo Burnett/Arc and Space named Brand Owner of the Year, Agency of the Year and Grand Prix winners respectively.

Telefónica, Leo Burnett/Arc, Space win big

Telefónica, Leo Burnett/Arc and Space were crowned the big winners at The IPM Awards 2016, taking home the trophies for Brand Owner of the Year, Agency of the Year and...

Andy Agar (l) and Maria Sze of whynot! thinkpeople

whynot! thinkpeople names Maria Sze MD

whynot! thinkpeople, part of The thinkpeople family, has appointed Maria Sze as its Managing Director. Sze joins from Haygarth where she was Head of Shopper and New...

Pitching secrets: found in a bowl of chilli

Pitching is like a bowl of Chilli

Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...

Creative agency whynot! thinkpeople has announced a key partnership with Stirling University’s Management School.

whynot! links with Stirling Uni management school

Creative agency whynot! thinkpeople has announced a key partnership with Stirling University’s Management School. The partnership will allow the agency to work with...

The IPM has launched The COGS Awards 2016, the service partner recognition programme. The entry deadline is 12.00 midday on Monday July 11th 2016.

The IPM COGS Awards 2016 opens!

The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as...

Brexit: questions?

Brexit: What marketers need to know now

As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and regulations. As the...