Digital
The challenges in the ‘normalisation’ of retail marketing
So as the world looks to accelerate the post-peak recovery, it seems the ever-changing world of retail must change again. Inevitably, customer confidence has taken...
The Future of Experiential Marketing
The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on...
How have consumer shopping habits changed since the lockdown? Part 2
This is the second part of how shopping habits have changed since the lockdown. In Part 1 we looked at the rise of The Weekly Shop and Shopping Local, and what this...
How to hire promo staff safely after Covid-19
In February 2020, experience staff had our busiest year forecast yet – we were in the middle of a hugely successful London retail pop up store and were quoting for the...
Movember launches campaign to help men have tough conversations with mates struggling in lockdown
Thursday 21st May 2020: Leading global men’s health charity, Movember, has today launched its ‘Take our Words for it’ campaign to support men during the COVID-19...
Our strange yet familiar new world
I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a...
Grant’s ‘Triple Chance’ On-Pack Promotion
A new on-pack promotion for Grant’s Triple Wood Blended Scotch Whisky offers consumers chances to win prizes that enhance their at-home drinking experience –...
Deliciously Ella E-commerce Launch
With brands currently seeking out new routes to market, the Activation team have very quickly launched full e-commerce capability for consumers to get their favourite...
NOWTV Appoints TracyLocke London As Retail and Shopper Agency
Following a competitive pitch, NOWTV has appointed TracyLocke London as their retail marketing agency for UK & Ireland. TracyLocke will partner with NOWTV on the...
A change is on the cards for charity donations with the launch of For Good Causes
For Good Causes – the UK-based fin-tech company – today officially launches its innovative new scheme which is set to transform the way consumers and...
