Digital
The Future of Experiential Marketing
The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on...
How have consumer shopping habits changed since the lockdown? Part 2
This is the second part of how shopping habits have changed since the lockdown. In Part 1 we looked at the rise of The Weekly Shop and Shopping Local, and what this...
How to hire promo staff safely after Covid-19
In February 2020, experience staff had our busiest year forecast yet – we were in the middle of a hugely successful London retail pop up store and were quoting for the...
Movember launches campaign to help men have tough conversations with mates struggling in lockdown
Thursday 21st May 2020: Leading global men’s health charity, Movember, has today launched its ‘Take our Words for it’ campaign to support men during the COVID-19...
Our strange yet familiar new world
I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a...
Grant’s ‘Triple Chance’ On-Pack Promotion
A new on-pack promotion for Grant’s Triple Wood Blended Scotch Whisky offers consumers chances to win prizes that enhance their at-home drinking experience –...
Deliciously Ella E-commerce Launch
With brands currently seeking out new routes to market, the Activation team have very quickly launched full e-commerce capability for consumers to get their favourite...
NOWTV Appoints TracyLocke London As Retail and Shopper Agency
Following a competitive pitch, NOWTV has appointed TracyLocke London as their retail marketing agency for UK & Ireland. TracyLocke will partner with NOWTV on the...
A change is on the cards for charity donations with the launch of For Good Causes
For Good Causes – the UK-based fin-tech company – today officially launches its innovative new scheme which is set to transform the way consumers and...
IDS Media UK launches digital hand sanitising unit for brands
IDS Media UK has launched a digital hand sanitising unit for use in retail stores. The unit, called Messenger, features a contactless dispenser releasing Sterizar...
