Category: Digital

PPE Management: logistical nightmare or smooth sailing?

Back in March who would have thought that as we enter the winter months we would still be wearing masks, social distancing and facing potential new restrictions being...

ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY

Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...

Sampling has become Covid-Marketer’s Trojan horse

During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...

Waking up to the Power of Gaming

There are 2.7 billion gamers worldwide. It’s no surprise that 2020 has been a bumper year for the industry, and it’s set to continue with the imminent launch of the...

Berlin Hosts The World’s First Electric Convoy At Formula E

BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...

Brand Support for Social Causes is Disingenuous, say 59% of Young Brits

24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...

Three UK encourages the nation to ‘Keep on Connecting’ in new TV campaign

31 July 2020:  Three UK launches its new TV campaign, celebrating the unique and novel ways connectivity is helping us to cope, keeping us distracted, allowing us to...

Paperboyo Launches Paper Mario: The Origami King

In July, PrettyGreen, an independent, award-winning, creative agency for PR Less Ordinary, worked with Nintendo to partner with Paperboyo to launch Paper Mario: The...

A Spectacular Line-Up For We Are FABULOSO Friday 31st July, Saturday 1st & Sunday 2nd August 2020

Crown Brands Live would like to take this opportunity to thank Jean-Paul Gaultier for their continuous support with the LGBTQ community and Brighton & Hove Pride...

Barilla – Virtually Perfect

Barilla responded to Lockdown with Virtually Perfect – a celebration of Italian food and its power to bring people together. When Lockdown shelved Barilla’s plans...