Campaign of the Week

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London Eye announces headline sponsorship with lastminute.com

The world-famous London attraction will launch brand new sponsorship with IPM Member, lastminute.com, from February 2020. The UK’s most popular paid-for attraction,...

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Scotland adopts refillable bottles to help reduce waste

Scotland’s had adopted the use of refillable bottles to help reduce waste and keep hydrated at home or on the go. Scottish Water’s ”Your Water Your Life’...

week 43

Walkers to launch Christmas campaign with Mariah Carey

This Christmas, Walkers is launching its festive on-pack promotion and marketing campaign, with global superstar Mariah Carey.  The promotion will run across the...

week 42

Patrón Tequila brings authentic Día de Muertos celebrations to Europe

This November, Patrón Tequila invites consumers to join extra-ordinary experiences and embrace the authentic spirit of the Día de Muertos celebration. From immersive...

week 41

Jägermeister floating bar “the dark spirit” setting sail this Halloween

Jägermeister UK partners with Ladies & Gents bars for a phantom boat experience named “The Dark Spirit”, set to sail the canals of London this Halloween....

week 40

TripAdvisor launches competition to win a sleepover inside the Crystal Maze Live Experience

TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience. TripAdvisor, the renowned Crystal Maze...

September 2019

Vodafone launches augmented reality instant win promotion

This week Vodafone launched a time-limited new instant win promotion where customers could win the brand new iPhone 11 through an augmented reality game in various...

weeek 38

Mastercard creates ‘Contactless Tackle’ experience ahead of Rugby World Cup 2019

Mastercard unveiled a first of its kind virtual reality (VR) tackle, allowing members of the public to feel the power of a professional tackle, using a haptic feedback...

Birds Eye week 37

BIRDS EYE LAUNCHES ‘FIRST PLATES’ – A UNIQUE DINING EXPERIENCE JUST FOR KIDS

This September, Birds Eye is opening a colour-packed and interactive children-only restaurant with a difference in Holborn. Many parents identify their children as picky...

week 36

Purdey’s punches through with positivity

Red Consultancy has created a Positivity Check-Up tool to help Brits curate their social media experience into a more positive one on behalf of natural energy drink...