week 6

Three celebrates 5G mobile roll out with immersive 5G experience at London Fashion Week

Three has partnered with Central Saint Martins to create a fully-immerse 5G fashion experience that awakens all the senses for the audience through accompanying technological effects. It includes spatial audio, haptic feedback, a 46-metre projection the length of the runway, and an array of aromas to create a mesmerising experience that reflects the designers’ inspirations.

The finale will culminate in an empty catwalk as Aboah’s 5G fuelled digital model walks out in the last outfit of the show. Those with a 5G handset will be able to witness this world-first through the device, alongside all the visual, sensory and sound effects.

Dave Dyson, CEO at Three, said: “Today we are celebrating what is possible through 5G with a showcase of our ultra-fast 5G capabilities marking the next step in our 5G journey. The breath-taking, immersive audience experience is something that’s never been done before and we are proud to demonstrate it at such a prestigious global event. 5G is set to change the world for all of us and we can’t wait for our customers to start experiencing it.”

Three continues its 5G rollout which sees its 5G mobile available in locations across the UK including London, Cardiff, Glasgow, Manchester, Birmingham, Coventry and Nottingham from the end of this month.