Blackjack Promotions partners with China Travel Outbound and English Heritage to bring celebration dance to Stonehenge


In response to a brief from English Heritage, China travel marketing experts China Travel Outbound suggested Stonehenge play host to a lion dance to celebrate the Chinese New Year. Staffing and providing experiential specialists, Blackjack Promotions were appointed by China Travel Outbound to supply the pair of lion dancers who will be performing at the Stonehenge Visitor Centre on Saturday 25th January between 10am and 3pm.

Emma Peters, Senior Marketing Manager for Stonehenge, says: “Stonehenge is one of the world’s most famous prehistoric monuments and a World Heritage Site visited by around 1.5 million people every year. We are delighted to be seeing increasing numbers of visitors to Wiltshire from overseas markets such as China, and this year, we are really excited to be able to welcome visitors to Stonehenge with a traditional ‘Lion Dance’ during the Chinese New Year holiday.”

Julie Withers, Account Manager at China Travel Outbound, says: “There has been phenomenal growth in the Chinese outbound travel market with visitors to the UK up 16.9% year on year with many travelling over Chinese New Year. Attractions need to show their commitment to this market, so this is a great initiative for English Heritage to mark this special occasion in the Chinese calendar.”

The Chinese New Year holiday period will run from 25th January until 8th February, and the dancers at Stonehenge are one of many campaigns Blackjack are partnering on to bring Chinese customs and traditions to brand’s activations during this time.

Neda Lotfi, Account Manager at Blackjack Promotions adds: “We love helping clients fulfil their aims of reaching and embracing audiences, especially on special activations like the Lion Dancers at Stonehenge. By providing the perfect staffing solution we are part of creating an experience that visitors to this already stunning landmark definitely won’t forget.”