IPM Bitesize
Why personalisation is the sixth sense
Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...
The fall of the Instagram Influencer
BAM Student Marketing discusses the sudden decline in followers of the top influencers on Instagram. When you checked your Instagram recently you may have noticed...
IPM announces the judges for this year’s Awards
After an extensive, industry-wide application process, the IPM is pleased to announce that their judges for the 2019 IPM Awards have now been selected. Judges are chosen...
IKEA creates giant bath toys that help clear up the Thames
IKEA Greenwich has designed a unique remote-controlled boat that clears rubbish from polluted waterways. Created by Mother and introduced as part of the launch of IKEA...
Fatboy Slim and Deliveroo partner to give one winner their own ‘Deliverave’
Legendary DJ Fatboy Slim – AKA Norman Cook – has announced he will grant one customer the opportunity to have their pad transformed into the best house...
Seedlip appoints Hel’s Angels for sampling campaign and training programme
Seedlip have been going from strength to strength and throughout 2019, Seedlip will continue to solve the dilemma of what-to-drink-when-you’re-not-drinking across the...
UK Advertising Industry launches Export Month
This March, the Advertising Association – alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the IPA – is...
IPM to host sessions at the Event Production Show 2019
The IPM is an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space...
IPM introduces three new categories for the Awards 2019
As part of the evolution of the IPM Awards, the IPM has announced the introduction of three new categories for 2019. The new categories have been carefully designed to...
Deliveroo and Snog create Valentine’s Day oyster fro-yo
In time for Valentine’s Day, Deliveroo is teaming up with Snog – makers of organic, fat-free frozen yoghurt – to craft the world’s first...
