IPM Bitesize
Four Student Marketing trends to implement in 2019
BAM Student Marketing explores some of this year’s biggest student trends and how brands can tap into them to target the student audience. Just when a business...
Achieving behavioural change in your sales channel with incentivised learning
Juliet Caswell, Product and Proposition Director at CR Worldwide, details the importance of incentivised learning to help create brand ambassadors out of staff. When...
IPM to be an exhibitor of Marketing Show North 2019
The IPM is delighted to announce that they will be exhibiting at Marketing Show North 2019. After an incredible three years, Marketing Show North (previously known as...
Plenty launches on-pack activation for guaranteed rewards
Plenty is launching a new on-pack campaign nationwide, offering millions of guaranteed rewards such as a free 3 month Kids Pass, discounts on recipes boxes from Hello...
Westfield and Virgin Pure partner to launch purified water refill stations
Unibail-Rodamco-Westfield and Virgin Pure have launched purified water refill stations in Westfield London and Westfield Stratford City, in a move to encourage the 77m...
Kinder Surprise partners with Minions for special edition range
The popular Minions licence has returned to the Kinder Surprise range with seven new toys up for grabs. The special edition eggs will be supported with a £2m marketing...
WaterAid creates stunt to highlight child deaths due to dirty water
WaterAid recently placed 800 children’s schoolbags on the famous steps of St Paul’s Cathedral as a stark reminder of the number of young children’s lives lost...
The Economist expands on new TV ad with experiential activation
The Economist, a leading source of analysis on international business and world affairs, recently expanded on its new ‘Never Stop Questioning’ TV commercials with a...
Deliveroo creates ‘Edible Aussies’ for Australia Day
In celebration of Australia Day, Deliveroo has launched a range of ‘Edible Aussies’ – edible versions of Kylie Minogue and Chris Hemsworth -following...
ZEAL announces Rachel McHale as new Managing Director
ZEAL Creative has recently announced that Rachel McHale has been promoted to the role of Managing Director with immediate effect. Rob and Stewart, the founders of...
