Jägermeister has revealed a new ‘Ice Cold’ wrap pack launch exclusively to the convenience channel, launching this month.
The new Jägermeister promotional pack offers consumers the chance to win one of 30,000 prizes, including branded merchandise such as Jägermeister shot glasses and money-off vouchers to redeem at the official Jägermeister e-shop. A special top prize of a VIP trip for four people to France’s ultimate winter festival, Snowboxx including flights and luxury accommodation can also be won by one convenience shopper.
In a mechanic designed to educate consumers on how to best enjoy Jägermeister, the bottle will reveal a unique code when it is chilled to the optimal serving temperature of -18 degrees. Shoppers will then be directed to the Jägermeister e-shop to enter their code and discover which prize they have won.
The Jägermeister Ice Cold promotion was first launched in the grocery channel and following a significant uplift in sales and impressive consumer engagement, the company has launched a bespoke version into the convenience channel with a new and improved prize fund worth over £190k.
Giles Mountford, Trade Marketing Manager at Jägermeister, said: “It’s incredibly important to us at Jägermeister that consumers understand how to best enjoy the product. The new Ice Cold pack has been designed to educate our fans in an engaging way – only revealing the promotional codes when it hits the ideal serving temperature. The convenience channel is a key sector for Jägermeister, with the brand outperforming the wider category, so we’re really pleased to launch an exclusive pack offering added value and something unique to both the retailer and of course, shoppers.”
Jägermeister Ice Cold promotional packs will be available in the convenience channel from April 2019 | RRP £14.99.