IPM Bitesize
Appleton Estate Jamaica Rum and Gilles Peterson partner for Jamaican Jazz summer music series
The resurgent UK jazz movement is set to take on a distinctly Jamaican flavour next month with the coming together of one of London’s biggest talents, drummer Moses...
Cybersmile partners with Organic for new digital face to Stop Cyberbullying Day
Digital agency Organic, the digital agency who believes in Digital for Good, today announces that it is partnering with Cybersmile to rebrand Stop Cyberbullying Day for...
Hendrick’s Gin creates passageway portal at King’s Cross Station
Curious distiller Hendrick’s Gin is embarking upon a significant Out of Home (OOH) advertising campaign to drive awareness and trial this summer with a immersive...
UK ad spend hits £6bn in Q1 2019
UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period leading up to...
What your brand can learn from Love Island Partnerships
Chris Wilson, Head of Brand Partnerships at Ingenuity, shares what brands can learn from Love Island Partnerships The UK’s largest TV show is coming to a conclusion...
Southpaw launches ghd’s global ‘Pink’ campaign for cancer charities worldwide
ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s...
Exclusive opportunities in Northern Ireland
Sara Callanan, Managing Director at Elevator Promotional Marketing, shares how brands should consider marketing opportunities in Northern Ireland. As the IPM’s only...
Swizzels launch new ‘Snap your Summer’ campaign
This week sees the launch of a new summer campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety...
Müller invites people to create their own Müller yogurt
Müller is inviting people to create their own Müller yogurt with up to 28,000 possible combinations available, at its first ever pop up shop. As the nation’s...
Power of purpose understood, but CEOs failing to capitalise on the opportunity presented
New research reveals that, since the 2008 financial crisis, the typical CEO has been handed more demands, greater expectations and significantly less time to deliver...
