IPM Bitesize
Pop-up Pokémon center to open in London this October
The Pokémon Company International is excited to announce its plan to open a special pop-up Pokémon Center retail in London this October. Located in Westfield...
Major sponsorship deal puts historic Axbridge Pageant on the road
Enable Promotional Marketing is providing a package of funding and expertise in support of one of the UK’s most famous community pageant, the Axbridge Pageant in...
The benefits of partnership on-pack promotions
Joanne Schofield, Shopper Group Account Director at Brass Agency, shares how to deliver successful on-pack promotions within a set budget. They say a problem shared...
Amplify creates Victorian-inspired gin palace for Sipsmith festival activations
Amplify has been tasked with helping Sipsmith Gin develop a festival presence inspired by the gin palaces of the 1820s. The activation, which runs at three festivals...
Campo Viejo brings to life pink fountain to celebrate its new rosé wine
This August, Campo Viejo, brings the vibrancy of Spain to the South Bank, London for one day only on Thursday August 15th. The star of the show will be the Campo Viejo...
Desperados ignite the party with paintworks this festival season
Desperados invite festivalgoers to trial a complimentary, unique body marbling experience at selected UK festivals this summer. The Desperados Paintworks festival...
Creating connections with consumers through product sampling
Craig Williams, Director at The Work Perk, explains how brand-to-hand activations within the office environment result in consumers reacting much more positively towards...
Mark Stevenson appointed Cherry London, Managing Director
Leading marketing company, Cherry London, renowned for delivering ground breaking strategic partnerships, is delighted to announce today the appointment of industry...
How to maximise your promotional budget
Lauren Miles, Senior Account and Marketing Executive at Mando shares how brands can maximise their promotional budget to run an effective campaign. A common...
Rockstar energy drink gears up with Xbox for latest on-pack promotion
Rockstar Energy Drink and Xbox have unveiled plans to launch the largest fan-inspired gaming on-pack promotion to date in support of the upcoming Gears 5 release. The...
