IPM Bitesize
Creating experiential concepts for the youth market
Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...
Schools in pioneering green audit campaign with Keep Britain Tidy and Harrogate Water
Children up and down the country will be given a hands-on role in challenging the confusion around what can and cannot be recycled as part of a ground-breaking...
URBAN eat unveils fresh look and biggest ever launch
URBAN eat is relaunching its popular Food to Go range including new ranges and a new look – offering ‘Food with Attitude’ to consumers and its best ever tasting...
Elevator meet passengers with Tayto activation
Golf’s most prestigious major, The Open Championship, returned to Northern Ireland for the first time in 68 years! With up to 250,000 fans expected to visit Portrush...
Brass celebrates with VARTA Batteries to recharge its brand proposition
Following a 4-way pitch at the end of 2018, Leeds based integrated marketing agency, Brass, has launched its first PR and social media campaign with VARTA, the German...
Space drives awareness for new electric performance car brand Polestar
Creative agency, Space, has revealed its collaboration with innovative performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2. The...
Onken offers a taste of happiness at London pop-up
Today, yogurt brand Onken is inviting Londoners and yogurt fans alike to experience The Haus of Inner Happiness pop-up delivered by event agency, Muster, The &...
Gressingham Foods appoints Activation to handle their digital business
Gressingham Foods has appointed Activation to handle their digital business, following a competitive pitch process. From their Red Tractor assured farms in East Anglia,...
The value of cinema promotions
Ian Lacey, Business Development Director at Filmology, shares his thoughts on the value of cinema lead promotions to drive sales. Everyone loves cinema! Okay, that...
Fuller’s kitchen launches ‘House of Ice Cream’
Fuller Smith & Turner, the west London brewer and pub owner, today launches the ‘House of Ice Cream’ to mark National Ice Cream Day. The campaign...
