IPM Bitesize

GottaBe! Lead the way on Diversity with Award

GottaBe! are currently celebrating their 15th anniversary and what better way of doing so than with an award. This year at the GG2 Leadership & Diversity...

Is ‘Pounds, Not Points’ Really the Way to Go?

Opinion From IncentiveSmart There are some things we can’t help but resent spending our money on. When that ‘Check Engine’ light starts glowing, or when the school...

Introducing New IPM Member BIG little LDN

BIG little LDN is the agency for businesses who want more bang for their buck. We specialise in brand strategy, PR, social media and influencer marketing.   We’re a...

‘Understanding Loyalty In Europe’ White Paper Launch By Mando

We are delighted to let you know that, on March 15th 2023, IPM member Mando is launching a new white paper with YouGov “Understanding Loyalty in Europe”. The first...

Don Simon Is #Trending On TikTok

Launching 6 new juice flavours in the UK for the first time, Don Simon wanted to use social media as their main source of marketing. Through an innovative social...

Quaker Are Working With Field Day To ‘Share The Warmth’

Field Day have been working with Quaker, the iconic PepsiCo oats brand, to ‘Share the Warmth’ with the UK. This winter has been tough for a lot of people, and not...

Loyalty – What Are Your Customers Not Telling You?

Opinion from David Pearson CEO at SPARK A recent study by Emarsys, into customer loyalty in the UK, revealed that over half of UK respondents had left a brand they’d...

N2O Partner With Superdrug For Biggest Ever Event- Superdrug Presents

Superdrug has entrusted award-winning creative brand experience agency, N2O, to bring back its ultimate brand experience in February 2023. The follow-up event to...

Marketing Trends For 2023 From TLC

We’ve all become used to the unpredictable over recent years. TLC’s marketing trends for 2023 aims to give you the best opportunity to kick start the new year-...

Monetising The Metaverse-Opinion By Together Agency

Can everyday food and drink brands turn the Metaverse into a meaningful business enterprise? At Together Agency, we’re always identifying relevant trends to keep our...