IPM Bitesize
Promotions With Benefits: Customer Data
The key motivation for running a consumer promotion is always business growth. This might be stimulation of short-term sales but also an increase of brand equity...
Peanut Butter Brand ManiLife Launches first Voice Commerce Campaign through Amazon’s Alexa
A new campaign for the peanut butter brand ManiLife, using Amazon Alexa’s sales conversion beta is going live today. The innovative campaign offers peanut butter...
The most successful National BBQ Week – ever!
The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with...
Jägermeister Open Coffee Shop and Unveil Coffee Bean Dispensing Billboard
Jägermeister UK will open the doors to the first Jäger coffee shop in the heart of East London. Yes, you heard that correctly. In celebration of Jägermeister Cold...
The Kiwi Camp is the Little Camp With a Big Impact
TWELVE Agency have just wrapped up the delivery of Old Mout Cider’s KIWI Camp at this year’s Boardmasters festival. The festival within a festival delivers a packed...
The IPM celebrates the promotional industry’s work during the pandemic
As things begin to return to a semblance of normality, the IPM looks back at some of the fantastic work delivered by its members during the pandemic months. The...
1HQ Brand Agency’s latest Cue magazine, ‘All Systems Go’ is out now!
Cue 13 takes a detailed look at how Systems Thinking provides a view of the world working as an interconnected whole. We highlight how this holistic approach interlinks...
IPM Response to ASA’s investigation into Brewdog’s promotion
The ASA’s recently announced investigation into Brewdog’s promotion to win a “solid gold can” will be cause for concern at the UK brewers and acts as a warning...
The next generation of technology and robots achieving the unimaginable at Goodwood Festival of speed
GottaBe! headed down to Goodwood festival of speed for another year to support Catapult, Small Robot Company and Emotiv on the Future Lab stand (sponsored by bp). Future...
N20 and Red Bull Challenge Customers to and F1 Tyre Change ahead of the British Grand Prix
The UK’s number one experiential marketing agency, N2O, worked with Red Bull on an adrenaline-fuelled Pit Stop Challenge experience in the run up to the British Grand...
