Research from YouGov’s Media Consulting team reveals that though uptake and usage of social media services remains very high, the restless British public are now demanding more from these kinds of services.

New research from marketing agency {united} shows that brands failed to build relationships with their customers on Valentine’s Day, and instead choose to bombard them with cut-price offers in a bid to generate quick sales.

The first insights from a global longitudinal research programme into attitudes of adults around the world, and how they impact the way brands operate, has been revealed by strategic brand and planning consultancy Onesixtyfourth.

86% of UK consumers have at least one loyalty card, and 40% are signed up to three or more. But a third of all young adults are not signed up to any, says ICM Research.

Promotional marketing spend is still growing, despite marketers' gloom about the financial prospects for 2012

Retailers who run pre-Christmas or January sales need to be careful they are not alienating shoppers or training consumers to only buy when things are on offer.

A survey out today from global provider of smart solutions for gaining market insight, Cint, has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.

Christmas stockings and under-the tree gifts will include branded samples this year as consumers top up their gift giving with free samples, new research from Royal Mail revealed today.

As a nation, we may stop believing in Santa by the age of eight, but more than half of us will still take time to sit down and write out what we’d like to find under the Christmas tree this year.

A Christmas survey by Global Prepaid Exchange, found that 75% of us now have 3 or more loyalty cards and nearly half of us (41%) wouldn’t leave home without one.

Supermarkets, watch out: only 8% of shoppers are going to remain loyal to their store of choice if other retailers offer better discounts at Christmas.

Brands understand us almost as well as our partners, a new study by customer intelligence agency Indicia suggests.

Door drops are trusted by consumers over all other types of communication, in particular online communications, a new study has found.

Facebook is the most popular social media platform to promote business for small to medium enterprises (SMEs), with just over a quarter (26%) using the popular social networking website.

Festival goers have signalled their approval for corporate sponsors’ field and experiential marketing at music festivals, research conducted by the Direct Marketing Association (DMA) and Toluna QuickSurveys has revealed.

Promofutures, a consumer study of promotional marketing, has revealed an insight into the power of promotions, consumer attitudes to them and the role of new technology in the communication of promotions.

A recent research study into shopper behaviour by marketing agency Haygarth has revealed that shoppers place Tesco’s own label ranges over and above those offered by Sainsbury’s, Waitrose, Asda, M&S and Morrisons.

With the current doom and gloom on the high street, retailers are trying harder than ever to draw shoppers in. Yet according to a survey of British consumers conducted by shopper marketing agency Live & Breathe there is still a great deal of work to be done.

Amaze, an integrated marketing and technology company, has revealed there are key gender differences in how today’s digital natives interact online.

A new research survey has revealed that consumers increasingly rate brand values as a priority when making buying decisions.