Latest News Stories
Bueno asks fashionistas to share Your Latest Little Indulgence with B Street push
Bueno is following up its sponsorship of London Fashion Weekend with a £1million push through B Street in a bid to affirm its fashion credentials.
Samsung supports Prince’s Trust Celebrate Success awards with #forwardthinking
Samsung is backing The Prince’s Trust with a social media push aimed at driving awareness for the youth charity in the run up to the Trust’s flagship awards series Celebrate success.
Coppafeel teams up with The Sun’s Page Three to raise awareness
The IPM’s chosen charity CoppaFeel has linked up with The Sun’s Page 3 in a six-month deal to run a 'Check'em Tuesday' campaign, encouraging women to check for breast cancer every week.
- TCC appoints Carrefour’s Lars Olofsson as chair
- Britannia ramps up social push with competitions
- Joshua founder Peter Thompson takes on Corporate Innovations board role
- Jameson readies trade push for St Patrick’s Day
- New FREE promotional marketing seminars!
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Brand Citizenship will play an increasingly role in whether consumers are prepared to interact with brands, says Anne Bahr Thompson of insights consultancy OneSixtyFourth
Activation is concerned with the crucial last yards of the customer journey, the point where the consumer assumes a hunter-gatherer mind-set and becomes the shopper, says Fiona Beauchamp, director of ...
Marketers need to be careful if they plan to run any promotions around the Glasgow 2014 Commonwealth Games, says Hina Gohil of the IPM's Legal Advisory Service
TCC, the retail marketing programmes specialist, has appointed Lars Olofsson as chairman of its board.
UK marketers spent almost £55 billion on promotional marketing during 2013
Consumers reject SoLoMo marketing unless they have given permission in advance
The IPA Bellwether for Q4 2013 finds promotional spend continuing to grow
A new survey has revealed that eight out of 10 people are likely to switch supermarkets this Christmas if attracted by a promotion