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Contribution marketing

The surest way of breaking through the indifference marketers face from consumers is to contribute something genuinely meaningful, argues Nick Ward, head of creative strategy at agency Cubo

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The golden age of promos

UK companies spent £55bn on promotions in 2013, but two-thirds went on price promotions. How can we correct that imbalance, asks David Atkinson, managing partner of Space

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Why Brand Citizenship matters in promotions

Brand Citizenship will play an increasingly role in whether consumers are prepared to interact with brands, says Anne Bahr Thompson of insights consultancy OneSixtyFourth

RESEARCH

TCC appoints Carrefour’s Lars Olofsson as chair

TCC, the retail marketing programmes specialist, has appointed Lars Olofsson as chairman of its board.

UK marketers spent £55bn on promotional marketing in 2013

UK marketers spent almost £55 billion on promotional marketing during 2013

Consumers only want local mobile marketing from trusted companies

Consumers reject SoLoMo marketing unless they have given permission in advance

Bellwether shows promo marketing spend still rising

The IPA Bellwether for Q4 2013 finds promotional spend continuing to grow

Bumper festive season ahead for retailers says Valassis

A new survey has revealed that eight out of 10 people are likely to switch supermarkets this Christmas if attracted by a promotion

Alcohol BOGOFs ban failed to cut Scottish sales, report says

The Scottish ban on multi-buy promotions for alcohol failed to reduce the amount of alcohol consumers bought, according to a new study