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Incahoots raids Butlins for new hire
New independent integrated agency Incahoots has poached Katherine Tupper from Butlins to be its new group account director
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Oasis gets flirty with spin the bottle campaign
Juice drink Oasis is launching a brand new social campaign featuring Channel 4’s Rick Edwards to coincide with its new Mango Medley flavour
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ZICO teams up with Jessie Ware for gig
ZICO Coconut Water has signed up British singer-songwriter, Jessie Ware, to front its new #TheEveryDayActive campaign
RECENT NEWS
LATEST FEATURES, OPINIONS & OTHER CONTENT
A check list to remove promotional marketing risk
Bill Douetil, founder and director of global consultancy service Marketing Risk, sets out some simple steps marketers can take to reduce their exposure to risk.
How Sainsbury's leveraged the Paralympics
Lorraine Horley, head of client services at Fotorama, looks at why Sainsbury's did so well from its association with last year's London Paralympic Games
The Importance of training experiential staff
Helen Hanson, founder and director of Hel’s Angels, says that experiential agencies and staffing companies must invest time and resources in training students they recruit as Brand Ambassadors.
RESEARCH
Differentiation key to winning shopper loyalty, says study
Multichannel loyalty campaigns that create emotional connections through differentiation are key to winning and retaining customers in today’s tough retail environment, according to new research.
Promotional products drive action
Half the UK public say they have taken action after receiving a promotional product, compared with only 19% for TV advertising, 11% for online ads, 10% for print and 9% for direct mail.
Advertising spend shows small increase
Advertising spend grew 0.8% year-on-year in the third quarter of 2012 to a total of £4bn, according to AA/Warc figures.
It’s promotions, not ads, that sway Xmas consumers
84% of consumers are planning to use a promotion when carrying out their Christmas food shop.