Latest News Stories
Incahoots raids Butlins for new hire
New independent integrated agency Incahoots has poached Katherine Tupper from Butlins to be its new group account director
Oasis gets flirty with spin the bottle campaign
Juice drink Oasis is launching a brand new social campaign featuring Channel 4’s Rick Edwards to coincide with its new Mango Medley flavour
ZICO teams up with Jessie Ware for gig
ZICO Coconut Water has signed up British singer-songwriter, Jessie Ware, to front its new #TheEveryDayActive campaign
- Famous Grouse launches summer campaign
- Colgate rewards Facebook fans with print-at-home coupons
- Buy spuds, win tickets at Sainsbury’s
- Fruittella, Chupa Chups in Skylanders on-pack promo
- Gastro Alfresco roadshow back
LATEST FEATURES, OPINIONS & OTHER CONTENT
Bill Douetil, founder and director of global consultancy service Marketing Risk, sets out some simple steps marketers can take to reduce their exposure to risk.
Lorraine Horley, head of client services at Fotorama, looks at why Sainsbury's did so well from its association with last year's London Paralympic Games
Helen Hanson, founder and director of Hel’s Angels, says that experiential agencies and staffing companies must invest time and resources in training students they recruit as Brand Ambassadors.
Multichannel loyalty campaigns that create emotional connections through differentiation are key to winning and retaining customers in today’s tough retail environment, according to new research.
Half the UK public say they have taken action after receiving a promotional product, compared with only 19% for TV advertising, 11% for online ads, 10% for print and 9% for direct mail.
Advertising spend grew 0.8% year-on-year in the third quarter of 2012 to a total of £4bn, according to AA/Warc figures.
84% of consumers are planning to use a promotion when carrying out their Christmas food shop.
Technology brands are not engaging in enough in-store activity, according to new research amongst consumers.