Latest News Stories
Lynx, Vevo in summer festival link
Lynx is partnering with Vevo, the Sony-owned music video and entertainment platform, for the second year running, in a six-figure marketing deal.
Cholula sauce Die Hard on-pack
Mexican sauce brand Cholula Hot Sauce is linking up with 20th Century Fox Home Entertainment for a promotion to mark the DVD launch of ‘A Good Day to Die Hard’
Vimto links with Vevo for Facebook promotion
Vimto is running a major summer marketing campaign, including a link-up with Sony’s music video website, vevo, and a Facebook competition
- Shloer ‘Summer Sundays’ promotion
- The COGS Awards 2013 voting now live
- iD In-store supports Sage by Heston Blumenthal
- Kenco Millicano couponing drive
- Ginger Grouse ‘Taste Adventure’ samples foodie festivals
LATEST FEATURES, OPINIONS & OTHER CONTENT
Lorraine Horley, head of client services at Fotorama, looks at why Sainsbury's did so well from its association with last year's London Paralympic Games
Helen Hanson, founder and director of Hel’s Angels, says that experiential agencies and staffing companies must invest time and resources in training students they recruit as Brand Ambassadors.
Adding an experiential dimension to focus groups can transform the insights gained, explains Andy Barker, qualitative director at customer insight agency Engage Research.
Multichannel loyalty campaigns that create emotional connections through differentiation are key to winning and retaining customers in today’s tough retail environment, according to new research.
Half the UK public say they have taken action after receiving a promotional product, compared with only 19% for TV advertising, 11% for online ads, 10% for print and 9% for direct mail.
Advertising spend grew 0.8% year-on-year in the third quarter of 2012 to a total of £4bn, according to AA/Warc figures.
84% of consumers are planning to use a promotion when carrying out their Christmas food shop.
Technology brands are not engaging in enough in-store activity, according to new research amongst consumers.