Latest News Stories
Blue Chip boosts shopper offering with client-side hires
Blue Chip is bolstering its shopper offering by hiring two client marketers in senior roles
Bacardi and Jamie Oliver team up for cocktail star challenge
Bacardi, Jamie Oliver and his recently-launched YouTube channel, Drinks Tube, are running a global mixology competition
iBeacons technology offered free for retailers
iBeacon technology specialist Appflare is offering UK retailers the chance to install iBeacon technology for free
- Coca-Cola summer experiential hits London
- LIFE appointed as lead shopper marketing agency for Maxxium UK
- the happy egg co. backs Britain’s bees with wildflower garden competition
- Davidstow ‘Discover Exceptional Taste’ campaign with Sainsbury’s Nectar cards
- Castello cheese hits big screen with Luna Cinema chain
LATEST FEATURES, OPINIONS & OTHER CONTENT
The digital age has changed promotional marketing: but as recent World Cup fever has shown, people still love a freebie, says Gordon Glenister, director-general of the BPMA and organiser of Promotiona ...
With the Commonwealth Games (the “Games”) set to kick off in Glasgow next week, marketers who want to tap in to the populations' interest in sport ned to be careful not to infringe protected right ...
Marrying Category Management, Shopper Marketing and Promotional Marketing is the key to optimising brand and category success, argues David Edwards of Big River Solutions
Over a third of consumers are saving at least £5 a month using money-off coupons – up 10% on 2013
TCC, the retail marketing programmes specialist, has appointed Lars Olofsson as chairman of its board.
UK marketers spent almost £55 billion on promotional marketing during 2013
Consumers reject SoLoMo marketing unless they have given permission in advance
The IPA Bellwether for Q4 2013 finds promotional spend continuing to grow