Latest News Stories
Desperados ‘In Every Sense’ festival activation at Field Day
Desperados tequila flavoured lager is continuing its festival activity with the Field Day festival in Hackney
Google keynotes Mobile Marketing 2013
Ian Carrington, head of mobile and social advertising for Google UK & EMEA, is to be the Keynote speaker at next month’s Mobile Marketing 2013 one-day conference
- Tesco promotes chocolate bar with AR factory trip
- Samsung launches 'Tweet to meet Robbie Williams' NFC-branded taxis
- Love your (Polish) mum with O2
- Levi Roots launches £20m on-pack promo
- if agency gets on the road with UK Aqua Pura Tour
LATEST FEATURES, OPINIONS & OTHER CONTENT
Lorraine Horley, head of client services at Fotorama, looks at why Sainsbury's did so well from its association with last year's London Paralympic Games
Helen Hanson, founder and director of Hel’s Angels, says that experiential agencies and staffing companies must invest time and resources in training students they recruit as Brand Ambassadors.
Adding an experiential dimension to focus groups can transform the insights gained, explains Andy Barker, qualitative director at customer insight agency Engage Research.
Multichannel loyalty campaigns that create emotional connections through differentiation are key to winning and retaining customers in today’s tough retail environment, according to new research.
Half the UK public say they have taken action after receiving a promotional product, compared with only 19% for TV advertising, 11% for online ads, 10% for print and 9% for direct mail.
Advertising spend grew 0.8% year-on-year in the third quarter of 2012 to a total of £4bn, according to AA/Warc figures.
84% of consumers are planning to use a promotion when carrying out their Christmas food shop.
Technology brands are not engaging in enough in-store activity, according to new research amongst consumers.