Latest News Stories
Big Deals Local launch to offer shoppers targeted local promotions
A new content platform designed to give consumers a tailored, bird’s eye view of new products, deals and promotions in local stores is set for launch in October by serial entreprenuers Bryan Duffy and Matt Norbury.
Mars get active instore for Halloween
Mars is capitalising on the growing popularity of Halloween in the UK with an instore push that sees launching ‘Have a Funsize Halloween’ point of sale materials in the form of dump bins and free standing display units.
No Fear goes on national skate park tour
No Fear Extreme Energy drink is taking to the road to celebrate its new music download cans and the launch of its Citrus Storm flavour.
- ZEO delivers six-packs to doorsteps
- Tic Tac goes on pack with Find a Fiver
- More than half of shoppers use multiple supermarkets
- Cadbury revs up with Win a Banger
- Babybel gets app bug for Halloween
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New technology and new digital channels demand a completely new approach to managing all aspects of promotions, says Neil Barnes of Enable
The UK's empty retail spaces should be used to house pop-up promotional activity, suggests Simon Ellson, chief executive of NexusEngage
The digital age has changed promotional marketing: but people still love a freebie, says Gordon Glenister, director-general of the BPMA and organiser of Promotional Products Week 2014
More shoppers than ever are now using four different grocery shops on average each month, with nearly half using several in the same trip in the search for best quality and best value, according to ne ...
Over a third of consumers are saving at least £5 a month using money-off coupons – up 10% on 2013
TCC, the retail marketing programmes specialist, has appointed Lars Olofsson as chairman of its board.
UK marketers spent almost £55 billion on promotional marketing during 2013
Consumers reject SoLoMo marketing unless they have given permission in advance