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Old meets new: how to grow, engage and reward in the digital age

The digital age has changed promotional marketing: but as recent World Cup fever has shown, people still love a freebie, says Gordon Glenister, director-general of the BPMA and organiser of Promotiona ...

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The Summer of Sport isn't over yet!

With the Commonwealth Games (the “Games”) set to kick off in Glasgow next week, marketers who want to tap in to the populations' interest in sport ned to be careful not to infringe protected right ...

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How do Category Management, Shopper Marketing and Promotional Marketing fit together?

Marrying Category Management, Shopper Marketing and Promotional Marketing is the key to optimising brand and category success, argues David Edwards of Big River Solutions

RESEARCH

Consumer coupon use increasing

Over a third of consumers are saving at least £5 a month using money-off coupons – up 10% on 2013

TCC appoints Carrefour’s Lars Olofsson as chair

TCC, the retail marketing programmes specialist, has appointed Lars Olofsson as chairman of its board.

UK marketers spent £55bn on promotional marketing in 2013

UK marketers spent almost £55 billion on promotional marketing during 2013

Consumers only want local mobile marketing from trusted companies

Consumers reject SoLoMo marketing unless they have given permission in advance

Bellwether shows promo marketing spend still rising

The IPA Bellwether for Q4 2013 finds promotional spend continuing to grow

Bumper festive season ahead for retailers says Valassis

A new survey has revealed that eight out of 10 people are likely to switch supermarkets this Christmas if attracted by a promotion