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Digital spawns a new discipline – and why you need to know about it

New technology and new digital channels demand a completely new approach to managing all aspects of promotions, says Neil Barnes of Enable

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What a waste of space!

The UK's empty retail spaces should be used to house pop-up promotional activity, suggests Simon Ellson, chief executive of NexusEngage

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Old meets new: how to grow, engage and reward in the digital age

The digital age has changed promotional marketing: but people still love a freebie, says Gordon Glenister, director-general of the BPMA and organiser of Promotional Products Week 2014

RESEARCH

Consumer coupon use increasing

Over a third of consumers are saving at least £5 a month using money-off coupons – up 10% on 2013

TCC appoints Carrefour’s Lars Olofsson as chair

TCC, the retail marketing programmes specialist, has appointed Lars Olofsson as chairman of its board.

UK marketers spent £55bn on promotional marketing in 2013

UK marketers spent almost £55 billion on promotional marketing during 2013

Consumers only want local mobile marketing from trusted companies

Consumers reject SoLoMo marketing unless they have given permission in advance

Bellwether shows promo marketing spend still rising

The IPA Bellwether for Q4 2013 finds promotional spend continuing to grow

Bumper festive season ahead for retailers says Valassis

A new survey has revealed that eight out of 10 people are likely to switch supermarkets this Christmas if attracted by a promotion