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Walkers take Sunbites ‘Once bitten, flavour smitten’ on the road
Walkers’ snack brand Sunbites is launching its biggest experiential campaign for 2012 with a roadshow backed up with a Facebook competition.
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Schwarzkopf “Shake It Up” with Devilfish and Tribe
Schwarzkopf is running a social media and experiential campaign for its Schwarzkopf LIVE Color XXL and Shake It Up Foam range created by Devilfish and Tribe.
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Canon taps Denny Bros for Euro 2012 promotion
Canon is using Denny Bros and SCA Packaging Print & Supply Chain Solutions to deliver print for its ‘Power to Celebrate’ UEFA EURO 2012 promotion.
OTHER HEADLINES
FEATURES
IAB/PwC Mobile Advertising Spend 2011
Advertising on mobile devices rocketed by 157% in 2011, to a new high of £203.2 million, according to the annual IAB (Internet Advertising Bureau) and PwC mobile advertising spend study.
Creative review: Walkers ‘What’s this flavour’
Rick Robinson, creative director at Sense, reviews the Walkers 'Whats this flavour' on-pack promotion.
Creative review: Andrex Washlets campaign
Craig Lawrie, director at INITIALS Marketing, reviews the Andrex Washlets campaign.
VIEWPOINT
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Why branded content matters
Matt Jagger, director at Upfront, argues that social media is driving the importance of branded entertainment, including games, music and other entertainment properties, in promotional marketing. [More]
posted by: Martin Croft Wed 11th Apr 2012 -
Why brands must control trade promotions better
Rathin Das of IT and product engineering services company MindTree argues for a more structured approach to managing and analysing trade promotions. [More]
posted by: Martin Croft Thu 22nd Mar 2012 -
5 tips for couponing on Facebook
Oliver Felstead, sales & marketing director of Coupons.com, gives some tips for brands exploring couponing via Facebook. [More]
posted by: Martin Croft Fri 16th Mar 2012
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Facebook Timeline
The Facebook Timeline functionality is now live for brands; something that is no surprise for users, but it will be interesting to see how brands will present themselves. [More]
posted by: Mindi Chahal Thu 1st Mar 2012 -
Socially Lazy
Social media needs to grow up. [More]
posted by: Mindi Chahal Fri 24th Feb 2012 -
Welcome to the Promotional Marketing blog
Hello and welcome to the first blog post from Promotional Marketing! [More]
posted by: Mindi Chahal Tue 21st Feb 2012