Latest News Stories
The World Cup Marketing Forum
GHMC is running a free morning seminar on how promotional marketers can make the most out of the 2014 World Cup in Brazil
Karen Trickett became CEO of Tangible
Direct, digital and brand agency Tangible has promoted Karen Trickett to chief executive officer
Woodford Reserve and Esquire offer ‘Unreserved Supper Club’
Whiskey Woodford Reserve and Esquire magazine are running an ‘Unreserved Supper Club’ promotion with the chance to win dinner cooked by a top chef
- Bauballs to Cancer!
- Argos and Buyapowa in social co-buying trial
- Warburtons uses coupon-dispensing bus-stop posters
- NatWest relaunches piggy bank collectables
- Mr Tom runs gurning competition
LATEST FEATURES, OPINIONS & OTHER CONTENT
Running the handling and fulfilment of a successful campaign, whether you’re a SME or global organisation, requires a great deal of planning, co-ordination and adaptability, says Stephen Bentley, ch ...
While recent changes in Facebook policy allowing promotions to take place on a wall may appear a “treat," there may be hidden catches, warns Neil Barnes from Enable Marketing & Promotions
Paul Williams of Davison Williams takes a look at how businesses can get a head start on social media and utilise the powerful resource for consumer brand promotion.
The Scottish ban on multi-buy promotions for alcohol failed to reduce the amount of alcohol consumers bought, according to a new study
Using social websites as the main channel for running competitions and prize draws could be a big mistake, according to new research
A third of UK consumers have switched from their regular brand in order to receive a promotional product, research says
Insights from the ninth annual fast.MAP Marketing-GAP survey are being exclusively revealed at a free seminar
The nation’s favourite loyalty card is Tesco’s Clubcard, followed by Boots Advantage and Sainsbury’s Nectar, according to new research, which also reveals that British shoppers have more loyalty ...