Latest News Stories
Blippar and Google sign up for IPM Digital Disruption conference
Blippar and Google are the latest speakers signed up for the IPM’s Digital Disruption conference
Sberbank arranges feline housewarming for home buyers
Russia bank Sberbank is delivering cats to new homes bought with its loans
Blue Chip creates first loyalty scheme for Acco Brands’ Rexel
ACCO Brands is celebrating the 75th Anniversary of its Rexel portfolio with a dedicated loyalty scheme
- Dorset Cereals ‘win woodland’ on-pack promotion
- Quickies packs a promotion
- LIFE appoints their own fantastic five
- Grass Roots branches out employee tree
- Parozone Plus’ Promotion
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New technology and new digital channels demand a completely new approach to managing all aspects of promotions, says Neil Barnes of Enable
The UK's empty retail spaces should be used to house pop-up promotional activity, suggests Simon Ellson, chief executive of NexusEngage
The digital age has changed promotional marketing: but people still love a freebie, says Gordon Glenister, director-general of the BPMA and organiser of Promotional Products Week 2014
Video games and systems, baby toys and mobile phones are the three product categories where social media has the biggest influence, a new study finds.
Direct marketing employs more than 500,000 people in the UK and drives nearly a quarter of British companies’ turnover, accounting for £700 billion worth of sales in 2011, out of a total of £3 tri ...
UK shoppers redeemed nearly 340 million Money Off Next Purchase coupons in 2011, up from 277 million in 2010.
Return Path, the email certification and reputation monitoring company, predicts that mobile devices will be the dominant platform for email consumption by the end of 2012.
Shopping website VoucherCodes.co.uk says the start of 2012 has been strong for the online and mobile voucher and voucher code industry.