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Digital spawns a new discipline – and why you need to know about it

New technology and new digital channels demand a completely new approach to managing all aspects of promotions, says Neil Barnes of Enable

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What a waste of space!

The UK's empty retail spaces should be used to house pop-up promotional activity, suggests Simon Ellson, chief executive of NexusEngage

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Old meets new: how to grow, engage and reward in the digital age

The digital age has changed promotional marketing: but people still love a freebie, says Gordon Glenister, director-general of the BPMA and organiser of Promotional Products Week 2014

RESEARCH

Social drives games, toys, mobiles purchase

Video games and systems, baby toys and mobile phones are the three product categories where social media has the biggest influence, a new study finds.

Direct marketing drive 23% of UK sales

Direct marketing employs more than 500,000 people in the UK and drives nearly a quarter of British companies’ turnover, accounting for £700 billion worth of sales in 2011, out of a total of £3 tri ...

Savvy shoppers make the most of coupons

UK shoppers redeemed nearly 340 million Money Off Next Purchase coupons in 2011, up from 277 million in 2010.

Mobiles to account for most email opens by end 2012

Return Path, the email certification and reputation monitoring company, predicts that mobile devices will be the dominant platform for email consumption by the end of 2012.

Voucher industry buoyant as retailers turn to online codes in Q1 2012

Shopping website VoucherCodes.co.uk says the start of 2012 has been strong for the online and mobile voucher and voucher code industry.

IPM/BCSC run experiential breakfast seminar

The IPM and the BCSC are to run a breakfast seminar revealing the results of new research into experiential marketing.