Latest News Stories
The COGS Awards 2013 voting now live
Voting for The Cogs Awards 2013, the awards programme for marketing services providers, is now live
iD In-store supports Sage by Heston Blumenthal
Sage Appliances is launching its new home appliances range, Sage by Heston Blumenthal, with support from iD In-store
Kenco Millicano couponing drive
Kenco is running a digital couponing campaign offering consumers 75p off Kenco Millicano at major supermarkets
- Ginger Grouse ‘Taste Adventure’ samples foodie festivals
- Desperados ‘In Every Sense’ festival activation at Field Day
- Google keynotes Mobile Marketing 2013
- Tesco promotes chocolate bar with AR factory trip
- Samsung launches 'Tweet to meet Robbie Williams' NFC-branded taxis
LATEST FEATURES, OPINIONS & OTHER CONTENT
Lorraine Horley, head of client services at Fotorama, looks at why Sainsbury's did so well from its association with last year's London Paralympic Games
Helen Hanson, founder and director of Hel’s Angels, says that experiential agencies and staffing companies must invest time and resources in training students they recruit as Brand Ambassadors.
Adding an experiential dimension to focus groups can transform the insights gained, explains Andy Barker, qualitative director at customer insight agency Engage Research.
Multichannel loyalty campaigns that create emotional connections through differentiation are key to winning and retaining customers in today’s tough retail environment, according to new research.
Half the UK public say they have taken action after receiving a promotional product, compared with only 19% for TV advertising, 11% for online ads, 10% for print and 9% for direct mail.
Advertising spend grew 0.8% year-on-year in the third quarter of 2012 to a total of £4bn, according to AA/Warc figures.
84% of consumers are planning to use a promotion when carrying out their Christmas food shop.
Technology brands are not engaging in enough in-store activity, according to new research amongst consumers.