A huge congratulations goes to XYZ for winning the Experience Agency of the Year at The Drum Experience Awards on Wednesday 4th Dec 2019.
Their New Era x NFL Super Bowl Party 2019 also received the Brand Activation with Invited Audience accolade.
As XYZ turns 7 years-old this year, it’s more important than ever that they find the balance between what has helped them reach this point, and what they need to do to ensure the future is as bright as the path that has led them here. 2019 has already been the busiest year to date, with 115 activations produced in 10 months – working with the biggest names in sport and lifestyle to reach new audiences. Retained clients include Nike, Converse, Apple and new clients including Major League Baseball, New Era and Tanqueray.
With big agency networks becoming more complex than ever before, clients are asking for simplicity and agility. As true recognition of their work and their agency model, they work with the best freelancers in experiential – bringing them in where relevant with their expertise for brand activations. XYZ’s clients trust them to cross borders and deliver European work for them. In 2019 alone they’ve taken their existing clients into new territories including Paris, Milan, Stockholm, Madrid and Zurich.
With their strong foothold in the retail, sports and lifestyle space, XYZ are strategically planning expansion across beauty, automotive and travel. Excitingly they’ve already reached their 2020 goal of £10m turnover in 2019 thanks to the hard work of our committed and talented team.
XYZ’s long-term aim is to become the most innovative and effective experiential agency that clients have ever worked with. They do this by ensuring creative and strategic output is consistently excellent via continued investment in staff – development of people skills and investment in training will remain a key focus, whilst enabling growth with investment in technology, and a support infrastructure to drive this. XYZ will consolidate their new business wins and continue to move towards long term client partnerships rather than project-only relationships.
Their sister agency Experiential Intelligence launches in early 2020 and will offer consultancy, measurement and analysis to enable brands to understand the impact of their experiential activity along with strategic brand affinity building services. This will provide clients with ongoing value through data-informed experience design.