Virgin Media has partnered with new London-based smartphone brand, IMO (In My Opinion), to release two smartphones and one mobile hotspot product in the UK, and the two will be offering consumers a digital tastecard worth £79.99 as an incentive to purchase.
The cards, which will be given to purchasers of the IMO S smartphone, will give consumers 2-for-1 or 50% off over 6,500 restaurants nationwide.
The promotion has been created for Virgin and IMO by loyalty agency TLC Marketing.
The IMO Q and IMO S handsets have been designed to appeal to families, young people and smartphone late adopters, bringing outstanding Android phones into “pocket money” range. These new Android-powered handsets will be the latest addition to Virgin Media’s current mobile offering, providing customers with more affordable smartphone options. Virgin Media claims to offer the UK’s most flexible Freestyle mobile tariffs, enabling its customers to move their tariff up or down each month to suit their needs.
Launched on September 5th 2016, the smartphones are initially available only from Virgin Media with prices starting from £29.99 on prepay for the IMO Q, a 4” smartphone running Android 5.1 Lollipop, and £8.50 per month on contract for the IMO S, a 5” screen running Android 6.0 Marshmallow. Alongside the two handsets, the IMO Go, a mobile hotspot product, will also be available at £24.99 plus a monthly tariff.
Annie Brooks, Director of Mobile at Virgin Media, said “From our freestyle contracts to our Virgin Wi-Fi app, we are always looking for new ways to give our customers the best deals possible. With IMO we’re bringing an exciting, fresh mobile brand into the UK and helping our customers to enjoy on-the-go connectivity, with quality smartphones at an affordable price.”
“Our objective is to offer the best value smartphones without any sacrifice in quality or functionality,” said Nigel Whitehead, IMO’s Head of Sales and Propositions. “IMO devices and features are all defined in the UK, with the specific aim of enabling young people to own a smartphone that won’t break the bank, or worry parents reluctant to give their children phones that can cost significantly more.”
TLC Marketing Worldwide is a global leader in loyalty, incentive and reward campaigns. TLC has run award winning campaigns for Bupa and Continental Tyres and is a 2016 Queen’s Award for Enterprise in International Trade winner. Other clients include Yakult, Elastoplast, The Post Office and HSBC.