Tag: brand activation, campaign, Hel's Angels, news, promotional marketing, staffing
Hel’s Angels takes Kraken ScreamFest into the on-trade this Halloween
In conjunction with Proximo Spirits UK, The Kraken ‘Black Spiced Rum’ will be taking over bars in Glasgow, Brighton & London from 24th – 31st...
When it comes to implementing great brand experiences, whatever you do, don’t forget the human
Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...
IPM to host sessions at the Event Production Show 2019
The IPM is an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space...
Blackjack Promotions and Dulsco launch joint venture across the Middle East
Blackjack Promotions, the specialist international provider of travel retail staffing and experiential campaigns, has partnered with leading Emirati people solutions...
IPM Experiential Community to partner with Event Production Show
The IPM Experiential Community has announced a unique event partnership for February 2019. The IPM will be an Association Partner of the Event Production Show and sole...
The Kraken Black Spiced Rum gives away spooky treats at Screamfest activation
The Kraken Black Spiced Rum have relaunched their Halloween Kraken Screamfest activation across 5 UK cities. Delivering the campaign was brand engagement and live events...
The Royal British Legion run ‘Poppy Shop’ pop-ups across the UK
Experiential and events staffing specialist Kreate have been selected by The Royal British Legion to resource, manage and implement their ‘Poppy Shop’ pop-ups across...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
Staffing across borders – one size definitely doesn’t fit all!
Cross-border promotions can be let down by a lack of consistency in recruiting and training promotional staff, says Carina Filek of Elevate Staffing UK & US Sourcing...
How food and drink sampling must adapt to consumer and marketer needs
May 08, 2018
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...