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Cybersecurity firm Kaspersky Lab is running an experiential pop-up shop, The Data Dollar Store, at London’s Old Street Station on September 6th and 7th, in an attempt to highlight the fact that people do not understand just how valuable their personal data can be to big brands and criminals.

Kaspersky Lab runs ‘Data Dollar’ pop-up shop to highlight value of personal data

Cybersecurity firm Kaspersky Lab is running an experiential pop-up shop, The Data Dollar Store, at London’s Old Street Station on September 6th and 7th, in an attempt...