Tag: brand activation, comedy, Harry Hill, prize promotion
Comedian Harry Hill joins Beano to hunt for Britain’s funniest primary school class
Iconic British comedian and author Harry Hill has been announced as special guest judge in Beano’s nationwide search to find Britain’s Funniest Class. Teachers up...
Propercorn revives award-winning Project Pattern creative in nationwide cement mixer campaign
Propercorn is touring the country in a 33ft pink cement mixer this week. The colourful campaign is designed to showcase the brand’s range of eight flavours and bring...
Robinsons launches refreshing on-pack promotion ahead of Wimbledon
Britvic is helping retailers drive sales this summer with a new on-pack promotion across its Robinsons Refresh’d range. With promotional packs rolling out now until...
Yakult launches first AR experience to promote the science of wellbeing
Yakult UK is introducing its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing,...
Savsé kicks off new ‘Love Me or I’m Free’ On-Pack Promotion
To tie in with its recent brand repositioning and packaging release, Savsé, the UK’s fastest growing cold pressed and HPP smoothie brand, will be running its first...
The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change
Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...
Creative agency Space invites Liverpool to create a playful Monkey Shoulder ad
Over the Easter weekend drinkers in Liverpool had the chance to grab hundreds of paint-bombs and co-create a colourful ad on a 16-foot billboard as part of a ‘City...
RPM kicks off Cadbury Easter Egg Hunt with National Trust
This Easter weekend (Friday 19th – Monday 22nd) the annual Cadbury-National Trust Easter Egg Hunts will run across the Trust’s 306 properties across the UK. For the...
Jessica Wright launched exclusive new beauty range with Poundland
Jessica Wright has partnered with Poundland to develop a new and exciting, exclusive range of beauty products. The first pampering collection includes three self-tanning...
Putting the Wonder in Golden Wonder
Golden Wonder, the brand that pioneered the concept of on-pack promotions in the 1970s, has launched a large-scale, full pack takeover to give fans the chance to win a...
