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Three and Gravity Road launch first ever interactive 8-Bit Game for Instagram Stories

Three UK and Gravity Road launched its first ever interactive 8-Bit video game for Instagram Stories, yesterday. Epitomising Three’s latest brand campaign...

Desperados creates the world’s largest video light show using partygoers’ phones

Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and...

Hendrick’s Gin unveils floral phone booth portals to launch NEW limited-edition Midsummer Solstice gin

Hendrick’s Gin has launched its first ever limited-edition gin – Midsummer Solstice – with flower obliterations up and down the country. A number of experiential,...

Co-op expands its Live Nation festival roster

Co-op reveals plans to continue its partnership with Live Nation and open a 6,000 ft. pop up shop at six UK music festivals this year. The deal with Live Nation builds...

Little Tikes announces Play Big Tour

Iconic toy brand is marking its 50th birthday with experiential marketing activity across the UK during April run by Sense. This spring, Little Tikes is set to launch...

GOT Ink? NOW TV opens ultimate Game of Thrones tattoo studio to mark the start of the final season

To indelibly mark the final ever season of Game of Thrones, streaming service NOW TV is giving Game of Thrones superfans the chance to get inked at a one-of-a-kind...

Facing the extremes with Kiehl’s

Creative agency Haygarth and Kiehl’s – the luxury beauty retailer – ‘Face the extremes’ campaign went live last weekend in an innovative retail...

Guidelines on good practise for ethical handling

Laura Palmer, Business Development Director of PHL (Promotional Handling) shares her guidelines on good practise for ethical handling in Brands and Charities and how...

Natures Menu unveils masterbrand refresh at Cruft’s

Agency HeyHuman has developed a strikingly original campaign for natural pet food brand Natures Menu, which turns traditional pet food communications on its head. To...

IPM introduces three new categories for the Awards 2019

As part of the evolution of the IPM Awards, the IPM has announced the introduction of three new categories for 2019. The new categories have been carefully designed to...