week 2 2019

Müller Rice launches unique sound chip campaign

Müller Rice has recently launched its latest shopper marketing campaign with ATOM Marketing.

Hitting shelves today, shoppers will be in with the chance of finding special ‘singing’ Müller Rice pots. When a customer hears the Müller Rice bear ‘Tasty-B’ singing “mmm tasty” when they peel back the lid, it means they will have won £1,000.

The unique sound chip promotion goes live today with promotional pots available across all major retailers within the UK and ROI. There are 20 winning pots hidden out there with the chance to find one running until May 2019.