Mulberry is kicking off the festive season with the launch of #MulberryLights – a series of illuminating interactive experiences that celebrate how light, colour, shapes and people come together to create a modern British Christmas.
The series began this month in London with an immersive pop-up light installation, drinks and live music at 100 Regent Street. In a partnership with innovation consultancy, TheCurrent, Mulberry is inviting visitors to explore and share their lights-inspired images with #MulberryLights, which grants them instant access to the prizes from Mulberry’s in-store Gift Vending Machine. The smart vending machine ensures that everyone is a winner, with one lucky player wining the top prize of a £1000 gift card every day.
After London, #MulberryLights will continue with the festive vending machine travelling to Leeds from 22nd to 25th November; Manchester from 26th to 28th November and finally to Edinburgh from 29th to 2nd December.