The challenge was to increase brand awareness, and generate conversions for Babbel’s key audiences. With insights driven by social listening, the team at Media Bounty was able to better understand user behaviours, triggers and reasons for learning a language, acting as a foundation for the UK strategy approach across social and digital communications.
Media Bounty is supporting the strategy piece with integrated campaign ideas including branded content creation, partnership recommendations and expert paid media.
Mike Redfern, Country Manager at Babbel, said: “We’re excited to be working with Media Bounty who’ve delivered an extensive social listening report that has acted as the foundation for a comprehensive social strategy. As our UK audience continues to grow, we’re looking forward to working with Media Bounty in 2019, as we see their creative strategy put into action.”
Media Bounty’s Account Director, Caolan Mahon-Pitfield, said: “This project represents the first phase in what we hope will be a long and successful partnership between Babbel and Media Bounty. Using social insight to inform our strategic recommendations and creative approach underpins our philosophy as an agency so we were hugely excited to help craft a social strategy for the UK that will encourage all of us to take up learning a new language.”
Media Bounty works with household name brands to achieve long-term brand growth through social media. Its clients include Bodyform, Heinz, Method, Ecover and Kind.
Babbel is the top grossing language-learning app in the world, with millions of active paying subscribers able to learn 14 languages from eight display languages.