Brand Commerce agency KHWS has appointed Gary Brooks as Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets.
Brooks brings over 20 years of industry experience to the agency and will be focusing on lifting its creative ambitions and developing the agency’s overall strategy to directly support new business acquisition and drive growth. Leading the agency’s creative output, he will play an important role in taking KHWS’s Brand Commerce clarity planning model to the next level.
Brooks joins the agency following a period as a creative consultant. Prior to this, he was Creative Director at WDMP, and before that held positions at OgilyAction, Arc Worldwide and OgilvyOne.
KHWS is committed to establishing its Brand Commerce approach as a point of difference for the agency, combining a research project with Durham University, ground-breaking technology and outstanding creative. Brooks will be a key part in the drive towards ensuring that Brand Commerce campaigns are practical and have a tangible, positive impact on clients’ bottom lines.
Gary Brooks, Creative Director at KHWS, says: “Having spent my career moving between network and independent agencies – and for a period working as a creative consultant directly for clients – I’ve recognised the potential of Brand Commerce to alter the marketing landscape for brands. Much of marketing is based upon behavioural science, but it’s not necessarily labelled as such. Brand Commerce is particularly interesting as it helps brands and retailers understand the why behind the decision-making process, not just the how. I am looking forward to being able to develop this approach with a creative strategy that will allow us to deliver outstanding and effective work for existing and new clients.”
Andrew Watts, Founding Partner at KHWS, observes: “Gary’s breadth of experience across direct, CRM, shopper and activation agencies, and his time as a freelancer, means that he brings with him a wealth of knowledge that will be invaluable to KHWS. Gary’s strategic and creative approach, coupled with the research we are conducting with Durham will enable the agency to combine ambitious innovation with aesthetics and UX.”