Confectionery company Ferrero is launching a new campaign for its Bueno chocolate bar which continues the brand’s fashion-themed promotions. Consumers have the chance to win one of 10 fashion prizes every day, as well as receive exclusive offers from a range of Bueno’s fashion and beauty brand partners.
Over the 13 weeks the campaign will be running for, almost 1,000 prizes will be given away.
The promotion was developed for Ferrero by integrated agency B Street. It is being communicated on over 20 million special packs of Bueno and is being amplified via social media. Customers who buy one of the promotional packs can visit the House of Bueno site (www.buenofashion.com) and enter their unique pack code to be entered into the daily draw.
Bueno’s partners include Boohoo.com, BaByliss, Superdrug and Pretty Polly.
The campaign will also be supported through a sampling initiative giving away thousands of Bueno bars throughout the 13 week operation via the brand’s partners, both in high-street stores and online.