International brand experience company Freeman has appointed ex-TRO director Sarah Mayo to the newly created role of Marketing Director, EMEA.

Freeman names Mayo EMEA marketing chief

Freeman, the world’s largest brand experience company according to US magazine Ad Age, has appointed Sarah Mayo to the newly created role of Marketing Director, EMEA.

Mayo started with Freeman on January 4th 2016 and will be working to provide marketing expertise for Freeman’s exposition team and its agency service, FreemanXP.

Mayo joins Freeman from event and experiential agency TRO, where she was Brand and Business Development Director, responsible for the agency’s marketing and public relations, as well as business development. Prior to TRO, Mayo held various marketing and event production roles for Honda, Lebara and Callaway Golf.

“Freeman EMEA offer a full array of brand experience services to our customers across the region,” said Kim Myhre, SVP, Managing Director, FreemanXP EMEA. “Sarah will be responsible for driving awareness of our portfolio of capabilities – from strategy, creative and design to production, logistics and audio visual. We are very much looking forward to her bringing her marketing expertise to our ever-expanding team.”

Anthony Floreano, Managing Director of Freeman EMEA, added: “We are very excited to welcome Sarah to Freeman. Her talent and expertise will be a great addition to our organisation as our business in EMEA continues to grow.”

Mayo will work closely with the Freeman enterprise marketing organisation based in North America.

Freeman produces more than 4,300 expositions and 11,000 other events worldwide every year. Recognized by Advertising Age as the world’s largest brand experience company, Freeman delivers integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organisations.




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