Category: Uncategorised
Amstel celebrates 150-year anniversary with expansion to China
Dec 02, 2020
Amstel marks 150 years of beer and friendship, launching in the world’s biggest beer market Amsterdam, 2 December 2020 – This year, HEINEKEN celebrates the...
Member Milestone: Celebrating the IPM’s BD Network at 30 years
Nov 20, 2020
BD Network was established in Scotland in 1990 and we started 2020 excited to celebrate our 30th Birthday – unfortunately, COVID-19 put any kind of celebration on...
Weetabix On The Go launches sportswear using 100% recycled bottles
Nov 17, 2020
Tuesday 17th November: Weetabix On The Go, the UK’s No. 1 breakfast drink, has created a limited edition range of sportswear using 100 per cent recycled bottles. The...
A View From…IPL Community – The Rules that COVID broke
Nov 13, 2020
(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...
Contact-free sampling gives shopper a Boost
Nov 03, 2020
COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether. It just challenges us to...
Leeds agency warms up Bonfire Night with St Pierre
Oct 29, 2020
St Pierre has appointed Cat Among The Pigeons as a partner agency to help reach Tesco shoppers during a key promotional period. Celebrating the brand’s French...
The Park awarded Startup of the Year at The Drum Agency Awards 2020
Oct 29, 2020
Last week IPM member agency The Park was awarded Startup of the Year at The Drum Agency Awards 2020. These awards are for the agencies that excel through strong...
Aunt Bessie’s heroes the Sunday roast in first campaign by ELVIS
Oct 29, 2020
LONDON, 26th October 2020 – Aunt Bessie’s is launching a new campaign celebrating the unique way that different people prepare a Sunday roast. The push was developed...
Soreen Launch Loaf Bar Multipacks with New Vegan Chocolate Flavour
Oct 15, 2020
The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of their NEW plant-based Loaf Bar Multipacks, which include three deliciously squidgy...
PPE Management: logistical nightmare or smooth sailing?
Oct 01, 2020
Back in March who would have thought that as we enter the winter months we would still be wearing masks, social distancing and facing potential new restrictions being...