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Boost drink

Contact-free sampling gives shopper a Boost

COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether.  It just challenges us to...

CAP

Leeds agency warms up Bonfire Night with St Pierre

St Pierre has appointed Cat Among The Pigeons as a partner agency to help reach Tesco shoppers during a key promotional period. Celebrating the brand’s French...

The Park

The Park awarded Startup of the Year at The Drum Agency Awards 2020

Last week IPM member agency The Park was awarded Startup of the Year at The Drum Agency Awards 2020. These awards are for the agencies that excel through strong...

AB web

Aunt Bessie’s heroes the Sunday roast in first campaign by ELVIS

LONDON, 26th October 2020 – Aunt Bessie’s is launching a new campaign celebrating the unique way that different people prepare a Sunday roast. The push was developed...

sor web

Soreen Launch Loaf Bar Multipacks with New Vegan Chocolate Flavour

The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of their NEW plant-based Loaf Bar Multipacks, which include three deliciously squidgy...

MRM - png

PPE Management: logistical nightmare or smooth sailing?

Back in March who would have thought that as we enter the winter months we would still be wearing masks, social distancing and facing potential new restrictions being...

Asda png

ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY

Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...

doc who web

Doctor Who Time Fracture An Immersive Adventure

Crown Brands Live has launched the brand new BBC licenced show Doctor Who Time Fracture an Immersive Theatre Experience. Opening in Spring 2021, it will be one of the...

Milkybar web

Milkybar launches new Cookies & Cream sharing block

Milkybar, the number one white chocolate brand, today announces a new addition to its range with the launch of Milkybar Cookies & Cream. Appearing in shops across...

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Waking up to the Power of Gaming

There are 2.7 billion gamers worldwide. It’s no surprise that 2020 has been a bumper year for the industry, and it’s set to continue with the imminent launch of the...