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Taco Bell is targeting younger consumers with a new mobile game, Explore, that encourages people to live the brand slogan ‘Live Mas’ on social media.

Taco Bell US gamified loyalty app

Taco Bell is targeting younger ‘Millennial’ consumers with a new mobile game, Explore, that encourages people to exemplify the brand slogan ‘Live Mas’ on social...

Takumi, a new app which matches brands with Instagram influencers for marketing, claims Instagram is more powerful than Facebook, YouTube and Twitter.

Takumi links brands with Instagram influencers

Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...

Valassis research finds 87% of 10 UK consumers will use a promotional offer when doing their Christmas grocery shopping this year.

Valassis: shoppers hungry for Xmas promos

Almost nine in 10 UK consumers will take advantage of a promotional offer when doing their Christmas grocery shopping this year, according to new research. A survey...

Carlsberg’s UEFA Euro 2016 sponsorship campaign includes a consumer promotion offering fans ‘probably the best prize ever for a football tournament’.

Carlsberg announces EURO2016 promo plans

Manchester United legend Peter Schmeichel has been unveiled as the face of Carlsberg’s UEFA Euro 2016 sponsorship campaign, which includes a consumer promotion...

Cancer Research UK is again challenging social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon.

Cancer Research Dryathlon 2016

Cancer Research UK is again challenging social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016...

E-cigarette brand VIP has given away 10,000 vaping starter kits within 24 hours, after launching a new UK-wide marketing promotion, The Great VIP Giveaway.

VIP gives away 10,000 e-cigs

E-cigarette brand VIP has given away 10,000 vaping starter kits within 24 hours, after a new UK-wide marketing promotion, The Great VIP Giveaway, kicked off with a TV ad...

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs and bars across the country.

Coca-Cola 2015 designated driver campaign

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs...

Arla Foods UK is calling on UK consumers to buy its dairy products and support its farmers with its ‘White Wednesdays’ campaign.

Arla ‘White Wednesdays’

Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide to buy its dairy products and support its farmers. It has introduced a...

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK universities as part of its responsible drinking commitments.

Budweiser ‘Get Home Safe’ campaign

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK university cities and campuses as part of its ongoing responsible...

UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers.

Tetley unveils animated sales assistant

UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers....