shopper

US Tequila-flavoured beer Oculto has been using limited edition bottles with LED light labels and Internet of Things connectivity

Oculto beer connects to Internet of Things

Oculto, a Tequila-flavoured beer from Anheuser-Busch InBev in the US, ran a promotion in November and December 2015 where fans could scan their bottles, get connected to...

Eagle Eye and Mediavest have launched a digital campaign for Nicotinell tracking customers from online activity through to in-store sales in real-time.

Eagle Eye delivers Nicotinell campaign

Eagle Eye, specialist in digital promotions validation and redemption, has partnered with Mediavest to launch a cutting edge digital campaign for Nicotinell, enabling...

Natalie Betts of Response One looks at sampling in cosmetics

Do good things come in small packages?

Natalie Betts of Response One looks at sampling in cosmetics COMMENT The cosmetics industry is based around selling little objects of desire, and its marketers are...

Weetabix is relaunching its Weetabuddies campaign in partnership with Cartoon Network. The campaign aims to get kids to eat a healthy nutritious breakfast.

Weetabix links with Cartoon Network

Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters,...

Confused.com has added two new toys, Miss Herbert and Stunt Herbert, to the rewards customers can claim when buying selected products through the website.

Confused.com adds two new Herbert toys

Confused.com has added two new free toys, Miss Herbert and Stunt Herbert, to the rewards which customers can claim when they take out selected products through the price...

Carling is rerunning its Shirt Amnesty, offering football fans the chance to swap shirts with the names of recently sold players on for new ones for free.

Carling Shirt Amnesty van back on road

Carling is taking advantage of the January football transfer window by rerunning its Carling Shirt Amnesty. Having already given away thousands of free football shirts...

Kraft Heinz US is linking with the NHL, NHL PLayers Association NBC Sports Group and USA Hockey to find America's most passionate ice hockey community.

Kraft Heinz, NHL: Kraft Hockeyville USA

Kraft Heinz in the US is linking with the National Hockey League, the National Hockey League Players’ Association (NHLPA), NBC Sports Group and USA Hockey to find...

Fairtrade green tea brand Clipper Teas is running a ‘New Year Revolutions’ campaign with outdoor and transport advertising and a ‘money back’ promotion.

Clipper Teas New Year campaign

Fairtrade green tea brand Clipper Teas is running a ‘New Year Revolutions’ integrated campaign with outdoor and transport advertising and a ‘money back’...

Tetley is investing £10m in an integrated and shopper marketing campaign to change attitudes to tea, with a particular focus on the younger demographics.

Tetley £10m 2016 shopper campaign

Tetley is investing £10m in an integrated and shopper marketing campaign to change consumers’ attitudes to tea, with a particular focus on the younger demographics....

Kellogg’s will be marking its official partnership with Team GB for the Rio 2016 Olympic Games with a range of promotional activities, including a massive £15,000 prize trip to the games.

Kellogg’s plans Rio 2016 promotions

Kellogg’s will be marking its official partnership with Team GB for the Rio 2016 Olympic Games with a range of promotional activities, including a massive £15,000...