The Institute of Promotional Marketing
Home shopper (Page 49)

Category: shopper

Virtual Reality headset company Oculus has kicked off ‘Rift and Touch’, a retail brand experience taking place at shopping centres across the UK.
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Oculus launches UK experiential retail tour

Nov 08, 2016

Virtual Reality headset company Oculus has kicked off ‘Rift and Touch’, a retail brand experience taking place at shopping centres across the UK.  The tour started...

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Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the upcoming NBA Global Games London 2017. The dairy company will be running an on-pack promotion and a separate multimedia promotion as part of the deal.
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Müller and NBA Global Games London 2017

Nov 01, 2016

Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the...

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Sun-Pat peanut butter has teamed up with Olympic gold medal winning swimmer Adam Peaty and TV and Olympic presenter Helen Skelton for a new Fuel Your Dreams campaign, offering two winners the chance to share their dream experience with Adam or Helen, plus a year’s supply of Sun-Pat Peanut Butter.
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Sun-Pat Fuel Your Dreams campaign

Oct 31, 2016

Sun-Pat peanut butter has teamed up with Olympic gold medal winning swimmer Adam Peaty and TV and Olympic presenter Helen Skelton for a new Fuel Your Dreams campaign,...

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This Halloween, UK cab comparison site minicabit is teaming up with Sony Pictures to give wannabe ghost hunters the chance to win a once in a lifetime chance to ride shotgun in the iconic Ghostbusters car.
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minicabit Ghostbusters Ecto-1 promo

Oct 26, 2016

This Halloween, UK cab comparison site minicabit is teaming up with Sony Pictures to give wannabe ghost hunters the chance to win a once in a lifetime chance to ride...

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Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and awareness of its new flagship store before it opens in Westfield White City later this month.
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Charlotte Tilbury Westfield ‘magic mirrors’

Oct 25, 2016

Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and...

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Bosch Athlet TomTom Spark Promotion

Oct 25, 2016

Household appliances company Bosch is running a promotion offering a free TomTom Spark GPS fitness watch, worth £149.99, when they purchase a Bosch Athlet vacuum...

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Chocolate brand Elizabeth Shaw is marking the clocks going back this weekend with a new marketing campaign, ‘Thoughtful Gestures’, which will be asking Britons to use the ‘extra hour’ they get to show appreciation to someone else.
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Elizabeth Shaw ‘Thoughtful Gestures’

Oct 24, 2016

Chocolate brand Elizabeth Shaw is marking the clocks going back this weekend in the UK with a new marketing campaign, ‘Thoughtful Gestures’, which will be asking...

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Strongbow, the UK’s leading cider brand from HEINEKEN, is giving drinkers a fright with its on-trade consumer activation ‘The Haunted’ this Halloween. Worth more than £300m in sales in 2015, Halloween is now the second biggest night in the on-trade calendar after New Year’s Eve. In order to help publicans maximise this important occasion and drive growth in sales, 11,000 Strongbow POS kits featuring a guaranteed instant-win consumer competition are being distributed.
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Strongbow haunting Halloween competition

Oct 24, 2016

Strongbow, the UK’s leading cider brand from Heineken, is giving drinkers a fright with its on-trade consumer activation ‘The Haunted’ this Halloween. Worth more...

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There are nearly two trillion packs manufactured around the world every year; even if we assume that only 1% of them are connected to the IoT, then we are talking about 20 billion packs in the network.
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Winning with the Internet of Packs

Oct 21, 2016

The Internet of Things is set to become a whole lot bigger as brand owners wake up to the possibilities offered by connected packaging, explains Jonathan Jackson of...

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Kallø, the organic food brand, has launched another burst of its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The activity aims to drive trial and awareness of the brand in the UK, encouraging consumers to cook with Kallø during its key winter and spring months. The activity, which targets food lovers, will run for three weeks and brings to life the brand’s existing message of ‘savour simple’ and its belief that great food and taste comes from using a few good ingredients rather than lots of complicated ones.
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Kallo ‘Soup Scooter’ hits streets

Oct 21, 2016

Kallø, the organic food brand, has launched another burst of its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The...

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