The Institute of Promotional Marketing
Home shopper (Page 47)

Category: shopper

lights by Tena, the feminine hygiene product from SCA, has launched a new money back guarantee to raise awareness of the brand and its range of purpose-made products for light bladder weakness.
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‘Feel Fresh or it’s Free’ promo from Tena

Jan 24, 2017

lights by Tena, the feminine hygiene product from SCA, has launched a new money back guarantee to raise awareness of the brand and its range of purpose-made products for...

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Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in the Third Round of the tournament by giving Plymouth Argyle football fans thousands of free beers in recognition of their team’s fear in securing a draw at Liverpool FC’s home ground, Anfield and the fans’ dedication – many of them made a 580 mile round trip to cheer their team on.
Newsshopper
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Budweiser gives Plymouth Argyle fans free beer

Jan 23, 2017

Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in...

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Dessert brand Ambrosia, is celebrating its 100th anniversary with a year-long on-pack promotion and new packaging launching this month. Giving away over 1000 prizes which reflect its Devonshire heritage, the brand will also promote its Centenary year through a wide range of in-store activations within the grocery channel.
Newsshopper
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Ambrosia promo celebrates 100 years

Jan 13, 2017

Dessert brand Ambrosia, is celebrating its 100th anniversary with a year-long on-pack promotion and new packaging launching this month. Giving away over 1000 prizes...

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Mondelez is backing its latest Cadbury Creme Egg TV ad, the brand’s first new creative campaign in four years, with an on-pack promotion offering one consumer a day the chance to win £1,000, plus a trade promotion for retailers.
Newsshopper
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Cadbury Creme Egg ‘Hunting Season’ campaign

Jan 10, 2017

Mondelez is backing its latest Cadbury Creme Egg TV ad, the brand’s first new creative campaign in four years, with an on-pack promotion offering one consumer a day...

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Quaker Oats has launched a new on-pack promotion giving shoppers the chance to win space-­themed prizes, linking in with the PepsiCo-owned brand’s current TV ad starring Buzz Aldrin, the second man to walk on the Moon. The prize promotion gives shoppers the chance to win one of five holidays for four to Florida, Orlando including a visit to the Kennedy Space Centre, alongside other space-themed prizes. The promotion features a star prize draw, which is open until April 3rd 2017, and an Instant Win element which stays open until September 15th 2017.
Newsshopper
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Quaker Oats offers space-themed holiday trip prizes

Jan 10, 2017

Quaker Oats has launched a new on-pack promotion giving shoppers the chance to win space-­themed prizes, linking in with the PepsiCo-owned brand’s current TV ad...

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Primula Cheese is encouraging its customers to dream big this spring with the launch of a limited-edition tube design which will raise funds for UK children’s charity, the NSPCC.
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Primula dreams big with NSPCC

Jan 06, 2017

Primula Cheese is encouraging its customers to dream big this spring with the launch of a limited-edition tube design which will raise funds for UK children’s charity,...

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Global Turkish bakery cafe chain Simit Sarayi has launched a "Circle of Love" mobile campaign, promoting the idea of sharing happiness with loved ones during the holiday season and the New Year.
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Simit Sarayi ‘Circle of Love’ campaign

Jan 03, 2017

Global Turkish bakery cafe chain Simit Sarayi has launched a “Circle of Love” mobile campaign, promoting the idea of sharing happiness with loved ones during...

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Burger King is running a promotional campaign this Christmas where it will swap an unwanted present for a burger. On Boxing Day (December 26th 2016), selected Burger King outlets will let customers bring in gifts of any value to exchange for one free burger. All presents received will be donated to a local charity.
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Burger King unwanted Xmas gift exchange

Dec 21, 2016

  Burger King is running a promotional campaign this Christmas where it will swap an unwanted present for a burger. On Boxing Day (December 26th 2016), selected...

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Forget demographics – marketers need to be concentrating on shopper mindsets, says Chris Carter, of smp. All too often, how marketers seek to understand shoppers becomes a game of Guess Who. Match the shopper to a certain set of characteristics and Bob’s your uncle.
Opinionshopper
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Beyond shopper demographics: moving from ‘who’ to ‘why’

Dec 20, 2016

Forget demographics – marketers need to be concentrating on shopper mindsets, says Chris Carter, of smp All too often, how marketers seek to understand shoppers...

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Former Girls Aloud singer Kimberley Walsh has launched Pampers latest ‘Amazing Babies’ UK campaign, with the brand partnering with UNICEF for the 11th consecutive year in the drive to eliminate Maternal and Newborn Tetanus (MNT) from the Third World countries where it is most common.
Newsshopper
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Pampers, UNICEF 11th tetanus vaccine give-away

Dec 14, 2016

Former Girls Aloud singer Kimberley Walsh has launched Pampers’ latest ‘Amazing Babies’ UK campaign, with the brand partnering with UNICEF for the 11th consecutive...

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