research

Takumi, a new app which matches brands with Instagram influencers for marketing, claims Instagram is more powerful than Facebook, YouTube and Twitter.

Takumi links brands with Instagram influencers

Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...

Valassis research finds 87% of 10 UK consumers will use a promotional offer when doing their Christmas grocery shopping this year.

Valassis: shoppers hungry for Xmas promos

Almost nine in 10 UK consumers will take advantage of a promotional offer when doing their Christmas grocery shopping this year, according to new research. A survey...

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Consumer trust in traditional advertising falls in UK

Most forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen a decline in trust among UK consumers over the...