News

Slam Prize Scams, a week-long campaign running from 19th to 25th September, is designed to highlight fraudulent competitions and draws

New campaign targets prize scams

Slam Prize Scams, a new consumer-facing campaign designed to highlight fraudulent competitions and prize draws, takes place over the week from 19th to 25th September...

Carabao Energy Drink has launched a new multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’, featuring press, digital, outdoor, experiential, mobile, PR, social media and a link with London Fashion Week which will see fashionistas offered free Tuk Tuk rides as well as samples of the product.

Carabao launches through-the-line push

Carabao Energy Drink has launched a new multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’, featuring press, digital, outdoor,...

Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win ‘once-in-a-lifetime adventures’ to a rave in the Coors Light ‘Ice Cave’ in Les Arcs, France plus thousands of other prizes.

Coors Light ‘Ice Cave’ party

Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win...

Tim Mason, the former Deputy Chief Executive Officer of Tesco who was named as Non-Executive Chairman of marketing technology platform Eagle Eye in January 2016, has now been appointed to the role of CEO.

Tim Mason becomes Eagle Eye CEO

Tim Mason, the former Deputy Chief Executive Officer of Tesco who was named as Non-Executive Chairman of marketing technology platform Eagle Eye in January 2016, has now...

BMW is going back to the future for its stand at this weekend’s Goodwood Revival historic motor race meeting. As the whole theme of the Goodwood Revival event celebrates motor racing during the 20 years immediately after the end of the SWecond World War – up to 1966 – BMW’s stand features a retro 1950s prediction of what the future (today) might look like.

BMW goes retro at Goodwood

BMW is going back to the future for its stand at this weekend’s Goodwood Revival historic motor race meeting. As the whole theme of the Goodwood Revival event...

Integrated agency INITIALS has promoted Rachel Bateman, director and head of live engagement, to its senior leadership board as part of the agency’s ongoing championship of its live engagement offering.

INITIALS puts Bateman on board

Integrated agency INITIALS has promoted Rachel Bateman, director and head of live engagement, to its senior leadership board as part of the agency’s ongoing...

Copa90, the global football fans’ network, has united with charity and media partners to launch The Liberté Cup, a football tournament for refugees in the Grande-Synthe camp.

Copa90 launches refugee football cup

Copa90, the global football fans’ network, has united with charity and media partners to launch The Liberté Cup, a football tournament for refugees in the...

Sports Xtra, the children’s physical activity provider, has become the latest brand partner to support leading children’s entertainment property Danger Mouse for client FremantleMedia Kids and Family (FMK).

Danger Mouse joins Sports Xtra

Sports Xtra, the children’s physical activity provider, has become the latest brand partner to support leading children’s entertainment property Danger Mouse for...

Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs.

Dogs Trust Big Scoop campaign

Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs. Dog fouling is seen as one of the biggest...

Branston is making back to school lunches special by helping parents decorate their kids’ sandwich bags with witty cartoon illustrations.

Branston injects fun into lunch boxes

Branston is making back to school lunches special by helping parents decorate their kids’ sandwich bags with witty cartoon illustrations. Branston’s “Bags of...