News

Julie Selby of Selby Marketing Services explores how clients and fulfilment houses can best work together to build effective and creative promotions

Can Fulfilment be Fulfilling?

Julie Selby of Selby Marketing Services explores how clients and fulfilment houses can best work together to build effective and creative promotions As a ‘fulfilment...

Renault put 70 Renault Twingo super minis on Central London streets so the public could test drive or test ride for free, to raise awareness and engagement.

Renault Twingo London awareness drive

Renault last week unleashed a fleet of 70 Renault Twingos throughout central London so the capital’s public could test drive or test ride for free, to raise awareness...

Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as prizes.

Peperami joins Angry Birds movie

Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as...

Boots UK is repeating its Petal Party activation next week to highlight night-time hayfever, with party goers showered with more than three million petals.

Boots night-time hayfever Petal Party

Boots UK will be repeating its Petal Party activation next week to highlight the impact of night-time hayfever, with party goers showered with more than three million...

Heineken has released a humorous new TV advert for Foster's, ahead of an on-pack promotion hitting shelves from next week.

Foster's ‘Epic Experiences’ on-pack

Heineken has released a humorous new TV advert for Foster’s, ahead of an on-pack promotion hitting shelves from next week. Titled ‘Drycleaner’, the new advert...

Kerry Food’s Richmond sausages has linked with Britain’s Got Talent for a £1.5m marketing campaign including an on-pack offer with VIP tickets as prizes.

TV deal means Richmond’s Got Talent

Kerry Food Group’s Richmond sausages brand has linked with TV show Britain’s Got Talent for a new £1.5m marketing campaign including an on-pack offer amplified...

Walkers is offering consumers the chance to win one of 20,000 seven night holidays for four to one of 26 worldwide destinations in its Spell & Go promotion.

Walkers Spell & Go holiday promo

Walkers, the UK’s best-selling savoury snacking brand, is offering consumers the chance to win one of 20,000 seven night holidays for four to one of 26 worldwide...

Red Bull Culture Clash limited can Red Bull has launched a limited edition Culture Clash can to support its summer music event, Red Bull Culture Clash.

Red Bull Culture Clash limited can

Red Bull Culture Clash limited can Red Bull has launched a limited edition Culture Clash can to support its summer music event, Red Bull Culture Clash, which brings...

Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact.

The brands went in two by two… hurrah! hurrah!

Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact. From Laurel and Hardy to...

Promotional Marketing readers can get a 20% discount off tickets for the Advertising & Marketing Law Conference. Speakers include the ASA's Guy Parker.

Advertising & Marketing Law Conference

Promotional Marketing readers can get a 20% discount off the ticket cost for the Advertising & Marketing Law Conference taking place next week in London, where...