Category: IPM
Thanks to Greenpeace UK and agency Nice and Serious, turkey’s dirty little secret is out
Launched today, ‘Turkey vs Potato, The Ultimate Roast Battle’ is Greenpeace UK’s alternative Christmas ad. Inspired by the popular ‘comedy roast’ format and...
UK agencies pick up 12 trophies at the IMC European Awards 2019
UK agencies collected 12 awards in the IMC European Awards 2019, with eight Silver and four Bronze trophies being shared by three British agencies, including IPM Agency...
IPM Releases data demonstrating the effectiveness of experiential marketing
The IPM Experiential Effectiveness Community has published some key trend data from its experiential research and measurement methodology. Collated to coincide with IPA...
IPM confirms final line-up for IPA EffWeek Sustainability event
The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – confirms...
POD Staffing takes home the coveted Grand Prix at the IPM COGS Awards 2019
This year’s winners of the IPM COGS Awards 2019, which were announced at yesterday’s presentation event, showcased and celebrated the incredible work that...
The IPM announces new Regulatory Affairs Manager, Mani Roberts
The IPM is delighted to announce Mani Roberts as it’s new Regulatory Affairs Manager. Mani grew up in West London and studied at the University of Westminster. After...
IPM announces thought-leadership and networking event for IPA EffWeeK 2019
The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – has...
jfdi launches its New Business Barometer for 2020 with £5 for each completed survey donated to Mind*
jfdi partnered with the IPM in 2019 to train and support agencies with their growth ambitions, and integral to this growth are New Business Directors, whose painstaking...
10 Golden rules of new business pitching
Paul Cope, Managing Director of the IPM, shares his 10 golden rules for how agencies can help get things off on the right foot with their (potential) new client and...
The benefits of using an intermediary to find your next agency
Dario Pagani, Head of Brand at Ingenuity, shares how brands can use an intermediary to find the perfect agency partner that fits their requirements. Turning to social...
