Category: Influencer

OREO sparks playful connections with first fashion collection

The world’s favourite cookie, has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in...

New St Mungo’s campaign from Paragon Park House tackles homelessness at Christmas.

Following their appointment to the homeless charity, St Mungo’s roster last year, Paragon Park House is excited to announce the launch of the 2019 Christmas Emergency...

UK agencies pick up 12 trophies at the IMC European Awards 2019

UK agencies collected 12 awards in the IMC European Awards 2019, with eight Silver and four Bronze trophies being shared by three British agencies, including IPM Agency...

Amplify creates culture platform experiences for Dr. Martens

Amplify will deliver a series of experiences and activations for Dr. Martens to inspire a new generation that empowers rebellious self-expression. Amplify has matched...

The fall of the Instagram Influencer

BAM Student Marketing discusses the sudden decline in followers of the top influencers on Instagram. When you checked your Instagram recently you may have noticed...

Selfridges celebrates revamped Beauty Hall with luxury pop-up

Live experiences agency WRG, a division of The Creative Engagement Group, has put together a luxury pop-up installation to celebrate the opening of the newly refurbished...

To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with the help of ‘food alchemists’ Bompas & Parr, at Kachette in Shoreditch from 11th to 13th October.

Tesco Finest celebrates 20th birthday with Bompas & Parr edible exhibition

To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with...

Jaguar launches bespoke personalised remix software in collaboration with Dua Lipa

Jaguar have kicked off a new experience-driven campaign in Amsterdam, with a pioneering music and technology collaboration with global music sensation Dua Lipa. At the...

Mugler drives influencers to in-store events in decorated taxis

Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch Mugler‘s new Aura Mugler Perfume range that sees a fleet of specially...