Category: Digital

Milk brand Arla Cravendale has partnered with the film ‘Eddie the Eagle’ and is running a major Facebook prize promotion throughout March.

Cravendale partners ‘Eddie the Eagle’ movie

Filtered milk brand Arla Cravendale has partnered with Lionsgate to support the UK release of the film ‘Eddie the Eagle’ from April 1st 2016, and is running a major...

King Digital Entertainment launched the latest installment of its mobile game Candy Crush with a specially-built adult bouncy castle, ‘Bouncingham Castle’.

Candy Crush creates ‘Bouncingham Castle’

King Digital Entertainment launched the latest installment of its global mobile gaming phenomenon, Candy Crush, in London last week with a specially-built adult bouncy...

Mind, the mental health charity, and media agency MEC have launched a new campaign enlisting celebrities to encourage people to open up about what is making them anxious.

‘Take Off The Tape’ for Mind

Mind, the mental health charity, and media agency MEC have launched a new campaign enlisting celebrities to encourage people to open up about what is making them...

Pernod Ricard’s Brancott Estate brand is running an on-pack promotion offering wine drinkers the chance to win a Liebherr wine cooler cabinet.

Brancott Estate wine chiller competition

Pernod Ricard’s Brancott Estate brand is marking its 40th anniversary with a major on-pack promotional campaign in the UK’s off-trade, offering wine drinkers the...

Weight Watchers has launched an industry-first cross-category promotion in the UK, created by agency Toucan and using Snipp's receipt validation technology.

Weight Watchers runs fitness prize promo

Weight Watchers (UK) Limited, the world’s leading provider of weight management services, has launched an industry-first cross-category promotion in the UK,...

Greene King has launched What’s The Story, an interactive experiential and social campaign for London Glory ale, engaging the capital's inhabitants.

Greene King: ‘What’s the Story’, London Glory

UK brewer Greene King has just launched a year-long experiential and social campaign to celebrate the new look and taste of its capital-inspired ale, London Glory, by...

Vita Coco has launched its first ever national on-pack marketing campaign and biggest on-pack promotion to date, ‘Take a sip, win a trip’.

Vita Coco Simple Island competition

Vita Coco has launched its first ever national on-pack marketing campaign and biggest on-pack promotion to date, ‘Take a sip, win a trip’. The promotion, which is...

Shreddies breakfast cereal is partnering ITV’s Britain’s Got Talent and will be offering tickets to BGT shows as prizes in an on-pack promotion.

Shreddies partners Britain’s Got Talent

Cereal Partners UK’s Shreddies breakfast cereal is partnering with ITV’s Britain’s Got Talent and will be leveraging the deal in marketing and promotions running...

Kettle Chips is running its Taste of Luxury prize promotion for the third year running with hundreds of prizes including a two day luxury trip to Monaco.

Kettle Chips Taste of Luxury returns

Kettle Foods has brought back its Taste of Luxury on pack prize promotion on its 40g handy packs of Kettle Chips for the third year running. This time, the grand prize...

Spanish winemaker Barbadillo has launched a rare sherry in “smart bottles” protected by Thinfilm’s NFC-based authentication technology.

Leo Burnett/Arc and Thinfilm partnership

Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...