Category: Digital
Rezolve defines a new engagement category: Compensation as a Service
IPM Members Zappit are proud to announce new platform rezolvecx.com establishing Compensation as a Service as a new customer care category. For years, complaint...
Activation Brews a ‘Proper’ On‑Pack Promotion with St Austell Brewery
“Win a Taste of the South West” bottles Cornish heritage, foodie fandom, and a dash of instant‑win theatre, creating a campaign as packed with flavour...
Dale Farm Scoop Up Family Fun with ‘Delicious Little Wins’ Promotion
Dale Farm has always looked for ways to sprinkle a little extra joy into everyday moments, and their latest on-pack promotion across the ice cream range is no exception....
Momentum Worldwide Appoints its First-Ever Chief AI Officer
Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in...
Join the Club! Peroni Nastro Azzurro Launches Always-On Loyalty Programme
London, UK – 14th April 2025 – Peroni Nastro Azzurro, the UK’s most loved lager brand,[1] in collaboration with marketing partner agency Savvy Marketing,...
Yeo Valley Fuels Active Lifestyles with Greek Recipe Campaign
Yeo Valley, the UK’s leading organic dairy brand, has hit the ground running with a high-impact shopper and social campaign designed to promote its Greek Recipe range...
NeoCurrency Joins the IPM Bringing Digital Rewards to Global Audiences
We’re pleased to welcome NeoCurrency, a leading digital reward provider, into the IPM community. With a catalogue of 2,000+ reward options spanning 50 currencies in...
Activation & Tilda Serve Up New Year Rice-olutions Campaign
January often comes with a shift in consumer habits—out with indulgence and in with healthier choices. Tilda’s latest campaign, ‘New Year’s...
Poundland Gets Perky with a Chart-Topping Loyalty Programme
Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail...
2024 Black Friday and Cyber Monday Consumer Shopping Trends Revealed in Checkout.com’s Latest Research
Bargain-hunting Brits are planning to expand beyond clothing, beauty and electronics for Black Friday Cyber Monday purchases, with new categories such as air travel and...
