Cat Among The Pigeons With A Tasty Win


The Flavourists, a new plant-based meal kit brand, has appointed promotional marketing consultancy Cat Among The Pigeons to help further grow sales.

The Flavourists was launched in April and is backed by major British food manufacturer, Samworth Brothers. Cat Among The Pigeons will be responsible for creating promotional campaigns that encourage trial and grow rate of sale in supermarkets nationally.  The aim is to help them stand out in the fast growing, but fiercely competitive plant-based category.

The Flavourists brand is on a mission to inspire more consumers to embrace creative cooking with plants. It has already secured supermarket listings for two of its meal kit ranges: Sizzle Kits which includes Creamy Makhani Style Curry, and Sizzle & Stir which includes Sticky Teriyaki and Herby Green Pesto.  The meal kits retail from £3.45 – £4.75 and promise superlative flavours for those who like cooking with plants but don’t like to compromise on taste.  

Commenting on the appointment, Mia Hartwell, Co-Creator of The Flavourists said “these are exciting times for us at as we rapidly expand our listings and launch a host of new plant-based products. Cat Among The Pigeons really impressed with their insight, agility and promotional strategy, demonstrating a great track record of growing new grocery brands.  We’re thrilled to be working with them.”

Paul McGann, founder of Cat Among The Pigeons added “plant-based meals are no longer just for vegans and vegetarians.  More and more shoppers are switching from meat to plants as a part of a healthy, balanced lifestyle. The chance to help The Flavourists unlock the massive potential with supermarket shoppers is very exciting.”