The national awards recognise the most effective, insightful and creative campaigns from the world of promotional marketing and brand activation.
The agency’s Kid Kafé campaign for stain-proof fabric manufacturer Aquaclean won Gold in two categories: Household, Health, Beauty & Fashion and Social Media, Digital or Direct Marketing Activation. The campaign saw Brass open the UK’s first café ran entirely by (accident prone) kids who put the Aquaclean technology through its paces serving cakes and juices to customers and influencers alike. The one day event created content for multi-channel use that drove a 24% increase in sales YOY. Judges said of the campaign “Outstanding results achieved from a charming and originally ideal based on great insights.”
The Cycle Project campaign for malt loaf family favourite Soreen won Bronze in three categories: On, in or with Pack Activation, Trail, Acquisition and Insight, Strategy. The summer 2018 on-pack promotion for Soreen supported its Tour de Yorkshire partnership and squidgy energy proposition. It encouraged families to get into cycling by giving away cycling vouchers every day in partnership with Halfords.
This year’s crop of awards make it five years in a row that Brass has won Gold at the IPM Awards across a variety of categories including Best Shopper Marketing Campaign.
You can read more about the Aquaclean campaign on the Brass website: https://www.brassagency.com/our-work/aquaclean-kid-kafe/