September 2019

Vodafone launches augmented reality instant win promotion

This week Vodafone launched a time-limited new instant win promotion where customers could win the brand new iPhone 11 through an augmented reality game in various locations around London. The promotion had only been advertised for a few days prior to going live through Global radio stations within London. This activation was delivered by Mando, Wavemaker, Ogilvy and Block V.

Vodafone brought the Interactive “Vatoms” to life by dropping them in 6 locations that changed daily in the capital for 2 hours each day. Influencers such as Love Island’s Maura Higgins and Tommy Fury helped reveal where the locations were on their stories alongside sneak peeks on the Vodafone social channels and the VeryMe app.

With 6 Vatoms available to play at each location, customers raced around to collect them by visiting www.findunlimited.co.uk and taking part in the augmented reality game. Once a Vatom was found, participants could click on it to reveal instantly if they had won.  Some of the iPhone 11 winners were even lucky enough to be handed their prize there and then. Other prizes included the Apple iPad Air, Apple Tv, Apple AirPods and App Store and iTunes gift cards.

Thousands of people took part in the promotion over the course of the 5 days and Mando have been absolutely thrilled to be part of this inspiring and innovative new instant win promotion alongside Ogilvy, Wavemaker and Block V. Today (Friday 27th September) is the last day for the promotion.

Leonie Walker, General Manager of Europe, said: “It’s wonderful to be part of something so innovative. Augmented reality is increasingly on the rise as a way of engaging customers to surprise and delight them.”