N2O hires a trio of Creative talent


Experiential marketing agency N2O has expanded its Creative Team with three new hires, Creative Director Steven Workman, experienced Art Director Jeff Witek, and Senior Strategist Alice Waterman-Hale.

Steven Workman has over 20 years experience in experiential marketing, including stints at RPM and iD Experiential, Workman brings a wealth of experience and industry insight to N2O.

The hiring of a third Creative Director will bolster the creative capacity of the award-winning agency, allowing N2O to deepen its commitment to delivering creative-led campaigns.

Nigel Clifton, Head of Creative at N2O, said: “Steven has a wonderful ability to lead, mentor and inspire, which is going to make an impact not just in the Creative team, but across the whole agency and with our clients too. His tireless search for new creative and strategic avenues will help us deliver even more fantastic consumer-facing brand experiences.

Jeff Witek is hired in support to its Creative Directors in delivering fantastic ideas for the agency’s clients.

With 5 years as Creative Director at OglivyAction, Witek has helped to deliver award-winning campaigns for brands including Nestlé, Coca-Cola and Gillette – a great fit for N2O’s family of clients, which includes major UK retailers and consumer brands.

As N2O takes part in a record number of pitches, the newly created role will help drive the team towards more exploration and experimentation, with the focus on delivering a better experience for clients and consumers.

Nigel Clifton, continues: “Creative is at the heart of everything we do at N2O,  and with Jeff’s support we plan to continue creating campaign ideas that challenge and inspire. I know he’ll help the team to continually push boundaries so that we always excite our clients.”

The highly experienced Waterman-Hale will use consumer insight and strategic thinking to shape the work of N2O’s Creative Team. With over 5 years as a Senior Strategist, she has a proven track record in understanding both consumer mindset and client objectives.

Nigel Clifton, further adds: “Alice is a truly unconventional thinker. She challenges everything and looks at things from every angle – which is the only way to really understand consumers. She’s one of those rare minds who can bring together rigorous research and unfettered creative thinking, with invaluable results.”