IPM Bitesize
Why not wish for some campaign longevity this Christmas?
Molly Harrison, Account Executive at Black Tomato in the Promotions Team, explores campaign loyalty and long-term success over the festive period. Christmas is...
XYZ Named Agency Of The Year at The Drum Experience Awards 2019
A huge congratulations goes to XYZ for winning the Experience Agency of the Year at The Drum Experience Awards on Wednesday 4th Dec 2019. Their New Era x NFL Super Bowl...
XYZ appoints First Experience Design Lead
XYZ, one of London’s fastest growing independent Experiential agency, is excited to announce the appointment of Lizon Tijus as their first Experience Design Lead. ...
Haygarth shines a light on Vodafone’s VeryMe rewards with festive digital Christmas tree
This Christmas, Haygarth has teamed up with Vodafone to present The VeryMe Tree – a fully interactive digital Christmas tree which combines the spectacle of a public...
The permissibility of pleasure: How less is becoming more
Callum Saunders, Head of Planning at ZEAL Creative, shares how brands must cater their products and services to the shopper demand of permissible pleasure. The world of...
NEXT Appoints Savvy for their Christmas Experiential Campaign – Christmas Jumpers and Jammies Hit the Road
Leading retail and shopper marketing agency, Savvy, are excited to announce that it has been appointed to carry out a festive integrated, campaign for NEXT –...
Westfield London launches Merry Mutts Motel
This week, Westfield London opens the doors to a one of a kind Christmas canine experience – The Merry Mutts Motel – a festive themed doggy drop off service, helping...
100 Years of Christmas in one time-hopping festive tasting menu at ‘Tesco Feast of The Century’
On 4 and 5 December, Tesco will host a Christmas dinner like no other, taking guests on an immersive culinary journey through the past 100 years of festive celebrations....
Travel trends driving sales promotion in 2020
Niki Pembroke, Head of Travel solutions at Inspire, reflects on recent travel incentives trends used in sales promotion. Travel inspires sales Whether for Marketing,...
Clarity launches AR menu Campaign, ‘Be in the Know’ for Be At One
Marketing and communications agency Clarity, launched an Augmented Reality (AR) menu as part of the ‘Be in The Know’ campaign for cocktail bar chain Be At One. As...
